Research & Insights

Amobee fully supports the BIPOC movement and aims to create a more just and egalitarian world, especially when it comes to media buying. Learn how Amobee is supporting this movement in our own unique way.

35% more time and cost-effective than behavioral targeting tactics. The next generation of high-impact targeting solutions is here. Learn More.

Join Kara Puccinelli, VP of strategic partnerships at Amobee, and Hannah Scolnik, programmatic and data strategy manager at Molson Coors, for a look at real-life examples and easy-to-comprehend solutions that will replace cookies.

Targeting, scale, & performance. It’s what we all crave. With the deprecation of third-party cookies, Smart Contextual is here to save the day.

With the first major sporting event of the year being a sell out, make sure you're prepared to win the day. Learn more from our latest report.

With viewership fragmentation growing across cable TV, streaming apps, and the internet, making sure that you understand viewership content trends is crucial to successfully reach consumers across all screens.

See how H&L Partners was able to boost an auto client's best cross-channel performance to date by leveraging 4Screen and TV Amplifier across linear TV, CTV, desktop, and mobile.

Still making sense of the TV-digital measurement puzzle? Listen to our on-demand webinar with Amobee and H&L Partners as we discuss the key benefits that decision makers can expect by bridging the gap between linear TV and digital with common metrics and insights.

See how Toyota and agency H&L Partners used 4Screen measurement to converge their inflight desktop, mobile, CTV, and TV reporting, applied across channel optimizations to exceed expectations.

See how Amobee and Bell created a 360-degree advertising tool that merges household, behavioral, and first-party viewing data for the most efficient way to buy TV in all its forms.

See how Amobee and ITV partnered to create Planet V, one of the most sophisticated addressable TV advertising platforms in EMEA's history.

This guide will show you three steps on how to unify partnerships and audience investments, optimize and complement linear TV and CTV buys, and apply new data-driven technology to measure reach and attribution so you can grow your business.