Research & Insights

With viewership fragmentation growing across cable TV, streaming apps, and the internet, making sure that you understand viewership content trends is crucial to successfully reach consumers across all screens.

See how H&L Partners was able to boost an auto client's best cross-channel performance to date by leveraging 4Screen and TV Amplifier across linear TV, CTV, desktop, and mobile.

Still making sense of the TV-digital measurement puzzle? Listen to our on-demand webinar with Amobee and H&L Partners as we discuss the key benefits that decision makers can expect by bridging the gap between linear TV and digital with common metrics and insights.

See how Toyota and agency H&L Partners used 4Screen measurement to converge their inflight desktop, mobile, CTV, and TV reporting, applied across channel optimizations to exceed expectations.

See how Amobee and Bell created a 360-degree advertising tool that merges household, behavioral, and first-party viewing data for the most efficient way to buy TV in all its forms.

See how Amobee and ITV partnered to create Planet V, one of the most sophisticated addressable TV advertising platforms in EMEA's history.

This guide will show you three steps on how to unify partnerships and audience investments, optimize and complement linear TV and CTV buys, and apply new data-driven technology to measure reach and attribution so you can grow your business.

See how this leading QSR brand increased its overall incremental lift by 61.8% during Covid’s state-wide shutdowns and restrictions to drive growth.

Listen as Amobee, Fox Corp and Publicis discuss how 2020 forced TV media sellers and buyers to reboot the way they transact on reserved premium content, otherwise known as the Upfronts.

Leaders from Amobee and Molson Coors explore the impact and issues of measurement fragmentation and how new demographically verified solutions enable the industry to redefine the planning and buying process.

How are you future-proofing your consumer identity strategy? Watch our on-demand webinar with MolsonCoors and Forrester as we discuss how you can take control of your data and plan for a cookieless world.

Amobee’s CTV Allocator removes the proverbial blindfold to reveal the full spread in all its delicious glory. Allocating your programmatic CTV in tandem with pre-negotiated linear and digital direct video allows you to forecast unique reach, pace against strategic targets, and manage your frequency holistically and in real-time