Research & Insights

Infographic

The Big Connected TV Planning Problem… as Told by a Hungry Media Strategist

Amobee’s CTV Allocator removes the proverbial blindfold to reveal the full spread in all its delicious glory. Allocating your programmatic CTV in tandem with pre-negotiated linear and digital direct video allows you to forecast unique reach, pace against strategic targets, and manage your frequency holistically and in real-time

Webinar

AW2020 Webinar: Bringing Social Responsibility, Accountability, and Action to Media

Amobee joins Campaign Zero and Universal McCann to discuss social responsibility in the ad industry and how we can actively work together to truly make a difference in ending systemic racism and social injustice.

Webinar

AW2020 Webinar: Innovations in Supply Path Optimization (SPO)

Join Amobee's Max Knight and Jounce Media's Chris Kane to further your understanding of Supply Path Optimization, or SPO, and the best definitions and strategies for enforcing supply in digital advertising.

Webinar

AW2020 Webinar: Maximizing the CTV Moment

Amobee, L'Oréal, MilkPEP, Starcom Worldwide, and MolsonCoors assess the evolving CTV advertising landscape and how advertisers can capture opportunities to optimize cross-screen inventory planning.

Guide

Gartner’s Critical Capabilities for Ad Tech 2020 Report

Access a complimentary copy of Gartner’s Critical Capabilities for Ad Tech 2020 Report to learn more about how to choose the right ad tech partner for your brand in today’s fragmented media landscape.

Webinar

Maximizing the CTV Moment: Harnessing the Hottest Growing Medium in Advertising

Join us for the Fall TV Advertising Summit as we discuss how marketers, broadcasters and agencies are maximizing the current CTV movement and what to expect in the coming months and years.

Onesheet

Converge 100% of your premium and programmatic connected TV

Learn how Amobee can help you unify your media investments and converge 100% of your premium and programmatic connected TV.

Webinar

Creating Flexibility in Your Upfronts: A New Era of TV Planning

Discover how to simplify execution across linear TV and premium CTV, enabling buyers and sellers to commit to more flexible terms with confidence.

Guide

5 Ways to Combat Fragmenting TV Audiences

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership

Webinar

Converge Audiences Across TV, CTV and Digital: How to Drive Video ROI

Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital.

Success Stories

Horizon Media

See how Horizon Media and IRI closed the gap between TV and digital audiences with Amobee’s TV Amplifier to driver ROI for a major CPG brand.

Guide

Forrester New Wave™ Cross-Channel Video Advertising Platform Report

Download Forrester's The New Wave™: Cross-Channel Video Advertising Platform Report Q3, 2019 to select the right partners for cross-channel activation.

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