Research & Insights

Guide

The Media Buying Narrative is Broken

…and here’s how to fix it

The narrative needs to move beyond cost as the benchmark and shift to attention, frequency management, and understanding reach overlap. Learn how technology is used to guide us through a fragmented landscape.

Onesheet

Advanced Analytics for the Modern Marketer

Elevate your analytics with a tool that brings data and intelligence to the heart of your campaign decisioning. Download to learn more.

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The Power of Machine Learning to Enhance DSP Algorithms

Amobee’s Data Science and Engineering teams improve "platform-wide" CPA by 33% by upgrading the algorithm that predicts Action Rate to make it more accurate by utilizing machine learning. Check out the results.

Insights & Activation

Media Planning Insights and Activation Guide – Inflation & Financial Interests

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

Onesheet

Linear TV Planner

Linear TV Planner, underpinned by allocation-based decision science, is purpose-built for media investment in supply-constrained inventory. Download to learn more.

Lexus

See how Lexus and Walton Isaacson extended campaign reach to multicultural car-buyers and achieved a 30% increase in conversions.

Insights & Activation

Media Planning Insights and Activation Guide – Wimbledon

Amobee’s Brand Intelligence looks to eliminate some of the heavy lifting in your audience research by sharing an exclusive report about audiences tuning into what's arguably the biggest event in tennis - Wimbledon.

Insights & Activation

The Latest Audience Media Trends in North America

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

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People-Based Marketing

Effectively target, optimize and report at the person and household level in a privacy-first way. Learn more about people-based marketing with Amobee.

Insights & Activation

Media Planning Insights and Activation Guide – What’s Trending in Germany?

Amobee’s Brand Intelligence looks to eliminate some of the heavy lifting in your audience research with our What's Trending in Germany report.

Guide

Amobee Analytics Playbook

Utilize our Advanced Analytics Playbook to uncover your data blind spots and strengthen your cross-screen investment strategies.

Onesheet

Onboarding 1st Party Data

Unlock the power of your proprietary data and reach your most important target audiences. Download to learn more.

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