Research & Insights

The narrative needs to move beyond cost as the benchmark and shift to attention, frequency management, and understanding reach overlap. Learn how technology is used to guide us through a fragmented landscape.

Elevate your analytics with a tool that brings data and intelligence to the heart of your campaign decisioning. Download to learn more.

Amobee’s Data Science and Engineering teams improve "platform-wide" CPA by 33% by upgrading the algorithm that predicts Action Rate to make it more accurate by utilizing machine learning. Check out the results.

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

Linear TV Planner, underpinned by allocation-based decision science, is purpose-built for media investment in supply-constrained inventory. Download to learn more.

See how Lexus and Walton Isaacson extended campaign reach to multicultural car-buyers and achieved a 30% increase in conversions.

Amobee’s Brand Intelligence looks to eliminate some of the heavy lifting in your audience research by sharing an exclusive report about audiences tuning into what's arguably the biggest event in tennis - Wimbledon.

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

Effectively target, optimize and report at the person and household level in a privacy-first way. Learn more about people-based marketing with Amobee.

Amobee’s Brand Intelligence looks to eliminate some of the heavy lifting in your audience research with our What's Trending in Germany report.

Utilize our Advanced Analytics Playbook to uncover your data blind spots and strengthen your cross-screen investment strategies.

Unlock the power of your proprietary data and reach your most important target audiences. Download to learn more.