Research & Insights Onesheet

The Power of Machine Learning to Enhance DSP Algorithms

If you’ve seen your CPAs skyrocket over the last year, you’re not alone. That’s why we’re excited to share that Amobee’s data scientists and engineers harnessed the power of machine learning to improve platform-wide CPAs by 33%.

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Action Rate, Advertising, CPA Improvements, CPAs, DSPs, machine learning, Programmatic