Drives Exceptional Media Performance
Engagement Rate in Australia
Engagement Rate in New Zealand
With high brand awareness in Australia and New Zealand, Spotify sought to impact lower-funnel brand metrics of consideration and familiarity through topical meme-inspired creative and interactive rich-media banners.
Spotify and Foundation partnered with Amobee to identify trending topics to fuel quick-turn topical creative direction through listening moments and dynamic content messaging. Amobee’s patented Brand Intelligence technology was leveraged to track key music and entertainment related topics in real-time and to deliver daily insights to Spotify for creative ideation.
Additionally, Spotify created rich media banner assets, which utilized Spotify’s open API, to generate a preview experience of the app including the ability to play 30 seconds of a song from within the ad unit. Each interactive banner displayed up to four different playlists per creative. Amobee featured these interactive banners in high impact mobile ad placements on contextually relevant web pages and articles.