Maximizing the CTV Moment: Harnessing the Hottest Growing Medium in Advertising
Amobee participated at The Advanced Advertising Summit on September 16, 2020. Joining industry experts as we caught each other up with developments in an industry where the shift to additional automation, more data, better targeting and increased accountability have all accelerated amid the COVID-19 pandemic.
Connected TV is officially having a moment during this time. Consumption of CTV has dramatically accelerated and savvy advertisers are sitting on upwards of $10 billion of white-hot CTV inventory, and have plans to spend even more over-the-top the coming months and years. In this panel, executives from all side of the media ecosystem will discuss what smart advertisers need to know about CTV audiences.
What you’ll learn:
- Strategies for successful upfront media allocation
- Digital direct and programmatic CTV inventory planning
- How innovative marketers and media sales leaders are navigating this challenge
- Jon Lafayette – Broadcasting+Cable (moderator)
- Jack Bamberger – Amobee
- Jeremy Crandall – Publicis Media
- Brad Feinberg – Molson Coors
- Tyler Fitch – Tubi
Advertising, Covid, CTV, Inventory, Media Buys
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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Discover a better way to connect TV. Discover how Amobee can help execute CTV strategies and campaigns that deliver big results.
Learn more about increasing reach and impact with premium CTV and video inventory. See Amobee's Media Kit here.
Amobee, L'Oréal, MilkPEP, Starcom Worldwide, and MolsonCoors assess the evolving CTV advertising landscape and how advertisers can capture opportunities to optimize cross-screen inventory planning.