Connected TV is having a moment. Time spent was up 50% in Q2, and the five most premium AVOD streaming platforms witnessed a 31% rise in ad revenues for Q2. Savvy advertisers, fresh off of their upfront negotiations, are sitting on upwards of $10 billion in the white hot inventory and have plans to spend even more on programmatic CTV in the coming months and years.
Join Amobee’s Jack Bamberger at Advertising Week 2020 along with L’Oréal’s Shenan Reed, MilkPEP’s Yin Rani, Starcom Worldwide’s Danielle Gonzalez, and MolsonCoors’ Nicole Kane as they assess the evolving CTV advertising landscape and how brands and advertisers can capture opportunities to optimize their cross-screen inventory planning.
CTV
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
Read Next
All Research & InsightsWebinar
Join us for the Fall TV Advertising Summit as we discuss how marketers, broadcasters and agencies are maximizing the current CTV movement and what to expect in the coming months and years.
Guide
The Practical Guide to TV-Digital Convergence lays out the technology and organizational needs that TV-digital convergence requires.
Product Sheet
Discover a better way to connect TV. Discover how Amobee can help execute CTV strategies and campaigns that deliver big results.