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If You Build It, Can You Sell It? Engineers Get a Look at the World of Sales

by Amobee, January 18, 2017

We recently kicked off Turn’s Engineering Shadow Program, an opportunity for engineers to spend time learning about the day-to-day work of our sales team. It’s all part of developing the entire team’s understanding of the impact technology has on marketing.

One goal of the program is to give curious engineers a chance to visit Turn’s San Francisco office and spend a day seeing Turn through a sales lens. Engineers can learn more about what the sales team does — from working with customers to using the technology the engineering team builds. Likewise, the sales team can engage with engineers and learn about their roles.

For example, 13, a senior software engineer, spent the day with Adam Carmin, VP-Sales, North America; Dan Heeney, Account Manager; and David Araujo, Sales Engineer. 13, who normally focuses on system health and algorithms, said he was exposed to elements of the business he doesn’t usually see and that the experience helped him understand why certain priorities are priorities.

The shadow program exemplifies how Turn operates cross-functionally and emphasizes transparency inside and outside its organization. It also encourages one of our values: fostering engagement and collaboration across our teams, a practice Turn values for all our employees.

Below, 13 discusses the sales funnel with Adam Carmin and David Araujo. In the third photo, Adam L. talks with Dan Heeney.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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