Blog

Amobee Life

Getting to Know Val Bischak and Why She’s Dedicating the Next Chapter of Her Career to Convergence

Val Bischak chose Amobee as the next chapter in her career journey, where her extensive experience in business development, convergent sales, and the nuances of the TV and digital industries will be put to good use.

April 8, 2021

Platform

What Are “Social Display Ads” and How Can They Save You Time and Budget?

A social-first content approach taps into one of the highest performing and most engaging channels available, but social marketing doesn’t need to remain siloed from other ad formats.

April 13, 2021

Forward Thinking

Why Cross-Channel Data and Client Success Will Drive This Year’s Upfronts

Despite the pandemic, an economic downturn, and the disruption of legacy TV, this year’s Upfronts will be a golden opportunity to overcome uncertainty and accelerate into the future.

April 9, 2021

Amobee Life

Why Tim Spengler Picked the Company Redefining the Future of TV Buying in All Its Forms

Tim Spengler recently joined Amobee like a bolt of lightning, immediately injecting his energetic intensity and ambitious vision into Amobee’s fast-paced culture of innovation.

April 6, 2021

Data & Insights

Why Measurement of TV and Digital Can No Longer Be Done in Silos

Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.

April 1, 2021

Amobee Life

Employee Spotlight: Candyse Frazier, Vice President of Business Operations

Meet Candyse Frazier, Vice President of Business Operations, with more than a decade experience in the advertising technology industry. A proud San Diego State University Aztec alumnae, Candyse enjoys…

March 30, 2021

Data & Insights

How Converged Planning and Optimization Can Save Your Budget

TV planning and advertising technologies have finally caught up with better audience targeting, forecasting, and optimization strategies that reach across all screens and platforms.

March 23, 2021

Data & Insights

Unlock the Precision of CTV By Unifying Audiences

Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.

March 18, 2021

Forward Thinking

AdTechCares Celebrates Anniversary, Partners With Veterans Coalition for Vaccination

Given the availability of the Covid vaccines, we at AdTechCares are committed to educating the public about their safety, efficacy, and the importance of each of us getting vaccinated when it’s our turn.

March 17, 2021

Company Updates

Unify. Optimize. Grow: Amobee Debuts New Messaging and Logo

As you may have noticed, we have a new look and feel at Amobee.com, as well as new messaging, positioning, and a bold, differentiated brand awareness campaign.

March 11, 2021

Data & Insights

What Google’s Latest Announcement Means for the Open Internet and Amobee Constituents

With the fast-approaching deprecation of the third-party cookie and Apple’s opt-in changes to IDFAs, Google put a stake in the ground this week by announcing that it will not support alternative personal identifiers for the open web.

March 5, 2021

Amobee Life

Employee Spotlight: Randall Wofford, Senior Manager, Data Center Operations

Meet Randall Wofford, Amobee’s Senior Manager of Data Center Operations. Besides working with his team to ensure the efficacy of our data center operations, Randall enjoys golf, fishing and busting mo…

February 26, 2021

Forward Thinking

A 2021 Timeline For Customer Identity Next Steps (Infographic)

With third-party cookies set to disappear by the end of 2021, you should be fast-tracking migration plans, cookieless measurement, and partnerships that help you usher in a new era of customer personalization.

February 18, 2021

Data & Insights

How to Future-Proof Your Brand Identity With Converged ID

With the continued expansion of privacy regulations and the imminent death of cookies, it has become more important than ever for brands to find the right balance between personalization and privacy.

February 4, 2021

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