Blog

Company Updates

AdTechCares Expands Mandate to Support Black Lives Matter

“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "

September 15, 2020

Data & Insights

Connecting the Dots Between TV and Digital

The future of advertising rests in the hands of harnessing the reach and scale of traditional TV with the addressability and control of digital.

September 8, 2020

Forward Thinking

CTV Myth Busting: All CTV is Made Equal—Hint: Not Even Close

With the rapidly evolving TV landscape, marketers need to look at premium and non-premium CTV investments through a converged lens.

August 27, 2020

Forward Thinking

#KeepWearingIt: Join our Covid-19 Social Media Challenge

Our global Covid-19 PSA campaign has now reached 3.7 billion impressions and ~2 billion people around the world, and we are not stopping!

August 24, 2020

Forward Thinking

CTV Myth Busting: Breaking Down Silos Between the Upfronts and Programmatic

Many advertisers now see CTV as an essential part of their long-term media strategy, not just a reaction to Covid or cord-cutting upticks.

August 17, 2020

Data & Insights

Respecting Consumer Privacy: New Innovations in Contextual Targeting

In the waning days of third-party cookies, brands and agencies that have hinged their marketing strategies on behavioral targeting are now starting to explore viable alternatives.

August 5, 2020

Amobee Life

Why Jack Bamberger Picked the Company Leading the TV-Digital Future

The Amobee Team would like to officially welcome Jack Bamberger to our global family of passionate ad tech innovators. Read on for more about Jack.

July 1, 2020

Forward Thinking

Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts

In previous years, new forms of TV were value-adds and didn’t take center stage at the upfronts. This year it’ll be the centerpiece of every successful sell-side pitch.

June 22, 2020

Company Updates

Our Commitment to Racial Justice

Like many of you, we have been moved by the ongoing solidarity protests in the United States, and now around the globe, in support of the Black Lives Matter movement.

June 12, 2020

Company Updates

Celebrating A Covid-19 PSA Milestone: One Billion People Reached Around the World

We are thrilled to announce that our PSA campaign designed to help prevent the spread of Covid-19 has served two billion impressions and reached one billion people around the world. As you would expec…

June 4, 2020

Data & Insights

Grocery Store Madness: How to Save Ad Budget With Smart SKU-Level Targeting

Consumer demand for products peaked during Covid-19 and a lack of real-time SKU-level retailer data kept many advertisers in the dark on inventory cycles.

June 1, 2020

Company Updates

Our Commitment to Clients, Partners and Employees: A Message From Amobee CEO Samba Natarajan

Greetings and good health to our customers and partners around the world.  Your well-being and the relationship we share means everything to us. Like you, Amobee has been quickly adapting to the…

May 19, 2020

Data & Insights

5 Ways Molson Coors Leveraged 4Screen Reporting

To make every marketing dollar work harder than the last, Molson Coors needed the right data inputs from a converged solution.

May 14, 2020

Company Updates

Wear a Mask. Pass it On. #AdTechCares

With the rapid evolution of the COVID-19 pandemic, we have revisited our creative strategy and added even more international partners to extend our reach and optimize frequency.  With officials i…

April 30, 2020

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