Blog

Forward Thinking

5 Tips From Disney, Univision, Molson Coors, Publicis, and A&E on the Rapidly Converging TV, Video Marketplace

Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.

May 6, 2021

Forward Thinking

What is Contextual Targeting and is it Smart Enough for Today’s Advertisers?

Contextual targeting enables you to make better consumer privacy decisions than cookie-based targeting by finding your audience through content signals instead of ID-based targets.

May 18, 2021

Amobee Life

How to Describe Your Ad Tech Job to Mom

Mothers are not the only ones who struggle to understand the jargon and nuances of  the linear and digital advertising landscape. Needless to say, explaining what you do for a living to Mom or fr…

May 7, 2021

Data & Insights

Seasonality Pro Tips For Retail, Auto, and CPG on the Benefits of Cross-Screen Measurement and Reporting

A perceived lack of unified cross-screen measurement is a major roadblock for many of today’s vertical-focused media planners. But solving the cross-channel measurement puzzle is possible today.

May 4, 2021

Amobee Life

Employee Spotlight: Anne Lo, Senior Analytics Lead

Meet Anne Lo, Senior Analytics Lead at Amobee. A veteran of the marketing analytics field, Anne conducts data analysis and visualization to support Amobee’s clients. Though no day is the same, critica…

April 29, 2021

Platform

What Are “Social Display Ads” and How Can They Save You Time and Budget?

A social-first content approach taps into one of the highest performing and most engaging channels available, but social marketing doesn’t need to remain siloed from other ad formats.

April 13, 2021

Forward Thinking

Why Cross-Channel Data and Client Success Will Drive This Year’s Upfronts

Despite the pandemic, an economic downturn, and the disruption of legacy TV, this year’s Upfronts will be a golden opportunity to overcome uncertainty and accelerate into the future.

April 9, 2021

Amobee Life

Getting to Know Val Bischak and Why She’s Dedicating the Next Chapter of Her Career to Convergence

Val Bischak chose Amobee as the next chapter in her career journey, where her extensive experience in business development, convergent sales, and the nuances of the TV and digital industries will be put to good use.

April 8, 2021

Amobee Life

Why Tim Spengler Picked the Company Redefining the Future of TV Buying in All Its Forms

Tim Spengler recently joined Amobee like a bolt of lightning, immediately injecting his energetic intensity and ambitious vision into Amobee’s fast-paced culture of innovation.

April 6, 2021

Data & Insights

Why Measurement of TV and Digital Can No Longer Be Done in Silos

Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.

April 1, 2021

Amobee Life

Employee Spotlight: Candyse Frazier, Vice President of Business Operations

Meet Candyse Frazier, Vice President of Business Operations, with more than a decade experience in the advertising technology industry. A proud San Diego State University Aztec alumnae, Candyse enjoys…

March 30, 2021

Data & Insights

How Converged Planning and Optimization Can Save Your Budget

TV planning and advertising technologies have finally caught up with better audience targeting, forecasting, and optimization strategies that reach across all screens and platforms.

March 23, 2021

Data & Insights

Unlock the Precision of CTV By Unifying Audiences

Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.

March 18, 2021

Forward Thinking

AdTechCares Celebrates Anniversary, Partners With Veterans Coalition for Vaccination

Given the availability of the Covid vaccines, we at AdTechCares are committed to educating the public about their safety, efficacy, and the importance of each of us getting vaccinated when it’s our turn.

March 17, 2021

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