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Forward Thinking

How a Smarter Contextual Solution Can Solve Your Cookie Woes

Unless you’ve been hiding under a rock and avoiding the quickly approaching deprecation of the third-party cookie, you should be taking proactive steps toward discovering alternative solutions to the cookieless future.

June 4, 2021

Amobee Life

Amobee moves to support BIPOC creating a more inclusive media marketplace

As we all celebrate Juneteenth and a long overdue movement toward greater racial equality, Amobee is in support of creating a more inclusive supply chain to support BIPOC.

July 8, 2021

Amobee Life

Employee Spotlight: Febryna Putri, Manager, Finance

Meet Febryna Putri, Finance Manager, located in Melbourne, Australia. As a finance professional, Febryna balances a breadth of tasks each day to help Amobee reach its goals. While no two days are exac…

August 31, 2021

Amobee Life

Employee Spotlight: Olivia Torrence, HR Manager

Meet Olivia Torrence, Human Resources Manager. Olivia hails from Maryland, where she currently resides with her husband and her seven-month-old son. As a seasoned professional in the ad tech industry,…

July 30, 2021

Data & Insights

Understanding the data landscape for TV and video advertisers

Here’s an overview of the many flavors of viewership data and how data partnerships can empower your marketing strategy and free you up from relying on a single data source.

July 6, 2021

Amobee Life

Employee Spotlight: Eric Monian, Vice President of Business Development

Meet Eric Monian, Vice President of Business Development. A Santa Barbara native and now a Long Beach resident, Eric has worked in almost every stage of the advertising cycle and has served in various…

July 1, 2021

Amobee Life

Amobee Celebrates Pride Beyond June

What is Pride Month? As June comes to an end, it is important to remind ourselves why we celebrate Pride in the first place. Pride Month is about so much more than just rainbow flags and colorful para…

June 29, 2021

Amobee Life

Employee Spotlight: Marina Juncaj, Director, Account Management

Meet Marina Juncaj, Amobee’s Director of Account Management. A Michigan native and a Chicago transplant, Marina is passionate about mentoring and seeing her team succeed, building meaningful relations…

May 28, 2021

Data & Insights

5 Common Social Advertising Hurdles and the Solutions That Will Set You Free

With 82% of the U.S population engaging with social media, and 3.9 billion users globally, no other channel provides the same level of reach and impact for today's advertisers.

May 25, 2021

Forward Thinking

What is Contextual Targeting and is it Smart Enough for Today’s Advertisers?

Contextual targeting enables you to make better consumer privacy decisions than cookie-based targeting by finding your audience through content signals instead of ID-based targets.

May 18, 2021

Amobee Life

How to Describe Your Ad Tech Job to Mom

Mothers are not the only ones who struggle to understand the jargon and nuances of  the linear and digital advertising landscape. Needless to say, explaining what you do for a living to Mom or fr…

May 7, 2021

Forward Thinking

5 Tips From Disney, Univision, Molson Coors, Publicis, and A&E on the Rapidly Converging TV, Video Marketplace

Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.

May 6, 2021

Data & Insights

Seasonality Pro Tips For Retail, Auto, and CPG on the Benefits of Cross-Screen Measurement and Reporting

A perceived lack of unified cross-screen measurement is a major roadblock for many of today’s vertical-focused media planners. But solving the cross-channel measurement puzzle is possible today.

May 4, 2021

Amobee Life

Employee Spotlight: Anne Lo, Senior Analytics Lead

Meet Anne Lo, Senior Analytics Lead at Amobee. A veteran of the marketing analytics field, Anne conducts data analysis and visualization to support Amobee’s clients. Though no day is the same, critica…

April 29, 2021

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