Blog

A unified workflow — purpose-built to support premium video and CTV — is critical to the smooth adoption and efficient execution of campaigns that reach coveted TV and digital audiences.

January 7, 2020

On Thursday, December 12th, we were thrilled to team with Nielsen to introduce our new Amobee 4Screen solution to a packed room of more than 80 media and marketing industry executives. Amobee 4Screen…

January 3, 2020

By reducing the complexity and expense of experimentation, ghost bidding makes it easier to understand the results of showing an ad — or not showing an ad — to a prospective consumer.

December 18, 2019

For the first time, Nielsen-generated demographics, long the industry standard for planning and buying TV, will be applied to Gracenote smart TV viewership and ad exposure data.

December 13, 2019

As the TV landscape and consumer viewing habits continue to fragment, and premium content floods the connected TV (CTV) marketplace, it’s getting harder for linear TV investment teams to meet the same…

December 11, 2019

With record levels of engagement in the feed and content shared across the platform, LinkedIn presents a unique opportunity for marketers to reach and engage premium professional audiences. Despite th…

August 13, 2019

Marketing has undergone a great deal of change over the past decade. As the de facto leaders of the digital transformation, marketers strive to stay one step ahead of the ever-evolving consumer at all times. Although technology has grown in leaps and bounds over the past ten years, the primary purpose of the marketer has remained the same: to drive revenue—and prove it.

August 22, 2018

Do you have a clear vision of the goals you hope to achieve during your career? Have you mapped the journey required to achieve these goals? Who are the people that will mentor you on your path to pro…

May 25, 2018

For years, Gartner Digital Marketing Conference has been the place to be for marketers that want to gain strategy to drive real business results. This year’s conference was no exception, featuring a theme of “Think Big. Execute Smart. Deliver Growth” with practical information for marketers on how to go beyond merely knowing the customer by using data, insights and technology.

May 21, 2018

Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.

April 12, 2018

This time last year, Amobee completed its acquisition of Turn. One of the most high-profile acquisitions of the year, industry insiders looked on with interest as we integrated two of the most powerful marketing technology companies as a wholly owned subsidiary of Singtel, one of the largest telcos in the world.

April 10, 2018

To support empowering women in technology and engineering, Amobee is proud to sponsor the inaugural VerveCon 2018 Tech Conference in Santa Clara on February 9th. VerveCon is a convention for women in…

February 2, 2018