Blog

Forward Thinking

6 Changes Reshaping the Modern Agency in 2021

We recently conducted a series of interviews with senior level agency executives and brand marketers to identify some of the important changes happening within the modern agency structure.

January 12, 2021

Amobee Life

Working Together for a Better Future

Amobee has made a donation to the Sesame Workshop’s Covid-19 Response Fund and our donation has been matched by the founders of Sesame Street.

January 20, 2021

Amobee Life

Employee Spotlight: Greg Waller, Director Programmatic Media

Meet Gregory Waller, Amobee’s Director of Programmatic Media. A California native and proud San Diego State University Aztec, Greg started at Amobee as an intern and worked his way up to become one of…

January 26, 2021

Amobee Life

Employee Spotlight: Jenevieve Rantisi, Service Desk Manager

Meet Jenevieve Rantisi, Amobee’s Service Desk Manager who started at as an intern nearly five years ago and worked her way up to become a prominent female leader in the company’s IT department.

January 14, 2021

Company Updates

3 Transformative Lessons Learned From a Year of Covid-19

Despite the obvious and onerous challenges of 2020, there are shining moments of empathy, creative problem solving, and innovation that stand out.

December 20, 2020

Data & Insights

Learn How Molson Coors is Preparing for the Future of Consumer Identity

Consumer-centricity and personalization have become bigger topics than ever before for Molson Coors. Here's how they got on the right consumer identity path.

December 15, 2020

Amobee Life

Employee Spotlight: Andréa Waite, Vice President of Agency Partnerships

For this week’s Employee Spotlight, we sit down with Andréa Waite, Vice President of Agency Partnerships. Andréa brings an extraordinary combination of deep media agency and ad tech platform exp…

December 14, 2020

Forward Thinking

A Basic Primer on the 4 Pillars of SPO

SPO is the enforcement of a supply strategy in digital advertising, and to achieve that strategic goal, advertisers must think about four interconnected pillars.

December 8, 2020

Perspectives

Confessions of a Digital Ad Tech Executive: 3 Valuable Lessons Learned From Linear TV Buyers

It's time to debunk the prevailing industry narrative that “linear and digital coming together” means linear needs to “act more like digital.”

December 3, 2020

Forward Thinking

A Political Advertisers Guide to Adding Digital Tactics to Your TV Mix

While TV-style persuasion advertising is still the biggest investment for today’s political advertisers, the media landscape continues to fragment across devices.

November 19, 2020

Data & Insights

Getting Started Today With Measurement Across TV, CTV, Desktop, and Mobile

A converged measurement approach can provide a common framework for bringing teams together. Here’s how to get started with 4Screen reporting.

November 17, 2020

Data & Insights

How to Get New Audience Performance From An Old Advertising Tactic

The data landscape is becoming more restrictive, and today’s advertisers are increasingly limited in their ability to leverage first-party data to reach people who are most likely to respond to their products or services.

November 10, 2020

Amobee Life

Employee Spotlight: Anand Natrajan, SVP of Engineering

Our first edition of the Amobee Spotlight series profiles Anand Natrajan, Amobee's SVP of Engineering.

November 4, 2020

Forward Thinking

What ITV’s Planet V Means for European Advertisers and Brands

The U.K.’s biggest commercial broadcaster changed the course of advertising’s future with Planet V, created and deployed in partnership with Amobee’s advertising technology.

November 3, 2020

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