Blog
Company Updates
Amobee blazed a trail this year at Advertising Week with innovative sessions on CTV, SPO, and a new wave of corporate responsibility and accountability in ad tech.
October 20, 2020
Data & Insights
Today’s brands understand that pivoting their marketing dollars to respond to the ever-changing consumer landscape is imperative to attracting and retaining new shoppers.
October 27, 2020
Data & Insights
Today’s agencies and their brand clients are facing a technical gap when it comes to planning premium CTV inventory alongside their upfront linear TV buys.
October 15, 2020
Data & Insights
The rise in adoption of CTV, OTT has created demand for new ways of tracking and measuring campaign exposure, regardless of medium.
October 8, 2020
Company Updates
ITV, the United Kingdom’s biggest commercial broadcaster, has launched its premium advanced advertising platform, Planet V.
October 5, 2020
Perspectives
Social media platforms represent some of the most scalable and engaging options for reaching today’s consumers.
September 29, 2020
Forward Thinking
CTV and OTT are not interchangeable terms, and knowing the distinct roles they each play in the convergence of linear TV and digital media is important for today's savvy marketers.
September 23, 2020
Company Updates
Amobee has been named a Leader in 2020 Gartner Magic Quadrant for Ad Tech, moving from a Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant fo…
September 22, 2020
Company Updates
“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "
September 15, 2020
Data & Insights
The future of advertising rests in the hands of harnessing the reach and scale of traditional TV with the addressability and control of digital.
September 8, 2020
Forward Thinking
With the rapidly evolving TV landscape, marketers need to look at premium and non-premium CTV investments through a converged lens.
August 27, 2020
Forward Thinking
Our global Covid-19 PSA campaign has now reached 3.7 billion impressions and ~2 billion people around the world, and we are not stopping!
August 24, 2020
Forward Thinking
Many advertisers now see CTV as an essential part of their long-term media strategy, not just a reaction to Covid or cord-cutting upticks.
August 17, 2020
Data & Insights
In the waning days of third-party cookies, brands and agencies that have hinged their marketing strategies on behavioral targeting are now starting to explore viable alternatives.
August 5, 2020
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