Blog

Forward Thinking

A 2021 Timeline For Customer Identity Next Steps (Infographic)

With third-party cookies set to disappear by the end of 2021, you should be fast-tracking migration plans, cookieless measurement, and partnerships that help you usher in a new era of customer personalization.

February 18, 2021

Data & Insights

What Google’s Latest Announcement Means for the Open Internet and Amobee Constituents

With the fast-approaching deprecation of the third-party cookie and Apple’s opt-in changes to IDFAs, Google put a stake in the ground this week by announcing that it will not support alternative personal identifiers for the open web.

March 5, 2021

Amobee Life

Employee Spotlight: Randall Wofford, Senior Manager, Data Center Operations

Meet Randall Wofford, Amobee’s Senior Manager of Data Center Operations. Besides working with his team to ensure the efficacy of our data center operations, Randall enjoys golf, fishing and busting mo…

February 26, 2021

Data & Insights

How to Future-Proof Your Brand Identity With Converged ID

With the continued expansion of privacy regulations and the imminent death of cookies, it has become more important than ever for brands to find the right balance between personalization and privacy.

February 4, 2021

Perspectives

Why You Should Be Fast-Tracking Customer Identity, According to LiveRamp’s Travis Clinger

With third-party cookies and device-based identifiers set to disappear by 2022, the industry should be fast-tracking migration plans, cookieless measurement, and partnerships that can help usher in a new era of customer personalization.

January 28, 2021

Amobee Life

Employee Spotlight: Greg Waller, Director Programmatic Media

Meet Gregory Waller, Amobee’s Director of Programmatic Media. A California native and proud San Diego State University Aztec, Greg started at Amobee as an intern and worked his way up to become one of…

January 26, 2021

Amobee Life

Working Together for a Better Future

Amobee has made a donation to the Sesame Workshop’s Covid-19 Response Fund and our donation has been matched by the founders of Sesame Street.

January 20, 2021

Amobee Life

Employee Spotlight: Jenevieve Rantisi, Service Desk Manager

Meet Jenevieve Rantisi, Amobee’s Service Desk Manager who started at as an intern nearly five years ago and worked her way up to become a prominent female leader in the company’s IT department.

January 14, 2021

Forward Thinking

6 Changes Reshaping the Modern Agency in 2021

We recently conducted a series of interviews with senior level agency executives and brand marketers to identify some of the important changes happening within the modern agency structure.

January 12, 2021

Company Updates

3 Transformative Lessons Learned From a Year of Covid-19

Despite the obvious and onerous challenges of 2020, there are shining moments of empathy, creative problem solving, and innovation that stand out.

December 20, 2020

Data & Insights

Learn How Molson Coors is Preparing for the Future of Consumer Identity

Consumer-centricity and personalization have become bigger topics than ever before for Molson Coors. Here's how they got on the right consumer identity path.

December 15, 2020

Amobee Life

Employee Spotlight: Andréa Waite, Vice President of Agency Partnerships

For this week’s Employee Spotlight, we sit down with Andréa Waite, Vice President of Agency Partnerships. Andréa brings an extraordinary combination of deep media agency and ad tech platform exp…

December 14, 2020

Forward Thinking

A Basic Primer on the 4 Pillars of SPO

SPO is the enforcement of a supply strategy in digital advertising, and to achieve that strategic goal, advertisers must think about four interconnected pillars.

December 8, 2020

Perspectives

Confessions of a Digital Ad Tech Executive: 3 Valuable Lessons Learned From Linear TV Buyers

It's time to debunk the prevailing industry narrative that “linear and digital coming together” means linear needs to “act more like digital.”

December 3, 2020

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