Blog

Company Updates

Our Commitment to Racial Justice

Like many of you, we have been moved by the ongoing solidarity protests in the United States, and now around the globe, in support of the Black Lives Matter movement.

June 12, 2020

Data & Insights

Respecting Consumer Privacy: New Innovations in Contextual Targeting

As marketers rethink their data and targeting strategies in the waning days of third-party cookie tracking, brands and agencies that have hinged a majority of their marketing strategies on behavioral targeting are now starting to explore viable alternatives.

August 5, 2020

Amobee Life

Why Jack Bamberger Picked the Company Leading the TV-Digital Future

The Amobee Team would like to officially welcome Jack Bamberger to our global family of passionate ad tech innovators. Read on for more about Jack.

July 1, 2020

Forward Thinking

Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts

In previous years, new forms of TV were value-adds and didn’t take center stage at the upfronts. This year it’ll be the centerpiece of every successful sell-side pitch.

June 22, 2020

Company Updates

Celebrating A Covid-19 PSA Milestone: One Billion People Reached Around the World

We are thrilled to announce that our PSA campaign designed to help prevent the spread of Covid-19 has served two billion impressions and reached one billion people around the world. As you would expec…

June 4, 2020

Data & Insights

Grocery Store Madness: How to Save Ad Budget With Smart SKU-Level Targeting

Consumer demand for products peaked during Covid-19 and a lack of real-time SKU-level retailer data kept many advertisers in the dark on inventory cycles.

June 1, 2020

Company Updates

Our Commitment to Clients, Partners and Employees: A Message From Amobee CEO Samba Natarajan

Greetings and good health to our customers and partners around the world.  Your well-being and the relationship we share means everything to us. Like you, Amobee has been quickly adapting to the…

May 19, 2020

Data & Insights

5 Ways Molson Coors Leveraged 4Screen Reporting

To make every marketing dollar work harder than the last, Molson Coors needed the right data inputs from a converged solution.

May 14, 2020

Company Updates

Wear a Mask. Pass it On. #AdTechCares

With the rapid evolution of the COVID-19 pandemic, we have revisited our creative strategy and added even more international partners to extend our reach and optimize frequency.  With officials i…

April 30, 2020

Company Updates

Amobee Teams with OpenX on Global Campaign to Combat Pandemic Misinformation

Amobee is committed to keeping the worldwide public informed in an effort to help prevent the spread of COVID-19. On 16 March 2020, Amobee took action during the pandemic to launch a global PSA campai…

April 27, 2020

Forward Thinking, Perspectives

Top 10 Terms You Need to Know About Set-Top Box Advertising

The worlds of linear TV and digital are rapidly converging and creating enormous potential for advertisers and media owners. But without an understanding of the important role set-top box video-on-dem…

April 15, 2020

Company Updates

Stay Safe. Stay Home.

We are pleased to share a campaign update on our global reach and impact. As of today, we have delivered 500 million impressions and reached 268 million users across all seven continents.  In add…

April 14, 2020

Company Updates

Supporting Journalism During COVID-19

As COVID-19 continues to spread, the advertising industry has an inherent duty to support the fact-based journalism that the world depends on to ensure continued public access to accurate and timely i…

April 2, 2020

Company Updates

COVID-19 PSA Campaign Goes Global with the World Health Organization (WHO)

We are pleased to announce that our COVID-19 PSA campaign continues to build momentum and attract industry-leading partners. Thanks to UniversalMcCann, Publicis Media, and Influential, for instance, w…

March 25, 2020

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