Blog
Forward Thinking
Unless you’ve been hiding under a rock and avoiding the quickly approaching deprecation of the third-party cookie, you should be taking proactive steps toward discovering alternative solutions to the cookieless future.
June 4, 2021
Amobee Life
As we all celebrate Juneteenth and a long overdue movement toward greater racial equality, Amobee is in support of creating a more inclusive supply chain to support BIPOC.
July 8, 2021
Amobee Life
Meet Olivia Torrence, Human Resources Manager. Olivia hails from Maryland, where she currently resides with her husband and her seven-month-old son. As a seasoned professional in the ad tech industry,…
July 30, 2021
Data & Insights
Here’s an overview of the many flavors of viewership data and how data partnerships can empower your marketing strategy and free you up from relying on a single data source.
July 6, 2021
Amobee Life
Meet Eric Monian, Vice President of Business Development. A Santa Barbara native and now a Long Beach resident, Eric has worked in almost every stage of the advertising cycle and has served in various…
July 1, 2021
Amobee Life
What is Pride Month? As June comes to an end, it is important to remind ourselves why we celebrate Pride in the first place. Pride Month is about so much more than just rainbow flags and colorful para…
June 29, 2021
Amobee Life
Meet Marina Juncaj, Amobee’s Director of Account Management. A Michigan native and a Chicago transplant, Marina is passionate about mentoring and seeing her team succeed, building meaningful relations…
May 28, 2021
Data & Insights
With 82% of the U.S population engaging with social media, and 3.9 billion users globally, no other channel provides the same level of reach and impact for today's advertisers.
May 25, 2021
Forward Thinking
Contextual targeting enables you to make better consumer privacy decisions than cookie-based targeting by finding your audience through content signals instead of ID-based targets.
May 18, 2021
Amobee Life
Mothers are not the only ones who struggle to understand the jargon and nuances of the linear and digital advertising landscape. Needless to say, explaining what you do for a living to Mom or fr…
May 7, 2021
Forward Thinking
Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.
May 6, 2021
Data & Insights
A perceived lack of unified cross-screen measurement is a major roadblock for many of today’s vertical-focused media planners. But solving the cross-channel measurement puzzle is possible today.
May 4, 2021
Amobee Life
Meet Anne Lo, Senior Analytics Lead at Amobee. A veteran of the marketing analytics field, Anne conducts data analysis and visualization to support Amobee’s clients. Though no day is the same, critica…
April 29, 2021
Platform
A social-first content approach taps into one of the highest performing and most engaging channels available, but social marketing doesn’t need to remain siloed from other ad formats.
April 13, 2021
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