Blog

Forward Thinking

What’s Missing in the Media Measurement vs. Currency Debate

As the TV industry becomes more involved with digital, it must learn from its digital counterparts about the benefits of looking at currency and measurement as two distinct things.

August 17, 2022

Forward Thinking

What’s Up with Apple iDSP?

Apple's iDSP is a new demand-side platform for advertisers to more effectively market to Apple users. Will it be more successful than its predecessor, iAD?

August 12, 2022

Forward Thinking

Amobee Out Loud, Episode 8: Addressable TV & The Future of Identity

Julian Zilberbrand, EVP Advanced Media at Paramount shares how marketers can navigate the new ways to deliver ads into consumers’ households.

August 8, 2022

Events

The Evolution of ‘Total TV’: Insights from Advertising Week APAC 2022

The pandemic has had an enormous impact on the media ecosystem across all platforms, including TV, and drastically changed consumer behaviour. Read our recap from Advertising Week APAC 2022.

August 5, 2022

Forward Thinking

Amobee Out Loud, Episode 7: What Does TV Mean in 2022?

What does television mean in the 21st century and how are independent creators competing with big streaming services like Netflix? Tune in to the latest episode to find out!

July 29, 2022

Data & Insights

Amobee Out Loud, Episode 6: The Attention Economy

How can brands capture consumer attention and build relationships with them without engaging in the “ick factor” of data abuse? Listen to what experts have to say about overcoming the numerous challenges in today's advertising landscape.

July 21, 2022

Data & Insights

Amobee Out Loud, Episode 5: Next Generation Ad Technology

Pam and Val are joined by Amobee's Chief Product Officer, Niraj Deo, for a conversation about the best Demand Side Platforms, Supply Side Platforms, data, cleanrooms and what the future looks like for the ad industry. Read on.

July 21, 2022

Data & Insights

The Media Buying Narrative Is Broken—But It Can Be Fixed

Pam Zucker, SVP, Head of Marketing, offers perspective on how marketers can overcome industry inertia with a narrative that is solution-oriented, and enabled by data and technology. Read on.

July 18, 2022

Data & Insights

Develop Better Audiences With The 4 C’s

Audience development is essential in growing your brand, building meaningful customer relationships, and maximizing the value of your advertising dollars. Learn how.

July 11, 2022

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