Blog

Forward Thinking

A Digital Love Affair: How TV-Digital Convergence is Creating the Future of Advertising

Linear TV and digital are finally partnering up for a lasting relationship that will empower them to break through the fragmentation challenges that have kept them confined to siloed budgets and strat…

February 14, 2020

Company Updates

The Key to TV-Digital Convergence: A Unified Workflow Built to Support CTV

A unified workflow — purpose-built to support premium video and CTV — is critical to the smooth adoption and efficient execution of campaigns that reach coveted TV and digital audiences.

January 7, 2020

Forward Thinking

A Digital Love Affair: How TV-Digital Convergence is Creating the Future of Advertising

Linear TV and digital are finally partnering up for a lasting relationship that will empower them to break through the fragmentation challenges that have kept them confined to siloed budgets and strat…

February 14, 2020

Events

CES 2020: Amobee Lays Track for a Successful Year

Check out our highlights from CES, including on-stage panel video, Beet.TV interviews, and the introduction of Amobee 4Screen to the CES audience.

February 3, 2020

Data & Insights

Connecting With Consumers in a Cookieless World

While 2019 was the year of consumer privacy awareness, 2020 is already defining itself as the year of building a safer web as leading ad tech platforms join the industry-wide migration away from cookies.

January 29, 2020

Data & Insights

A New Decade of Ethical Data Practices: Amobee Takes the Lead With CCPA

The California Consumer Privacy Act took effect on January 1, 2020, empowering an era of data transparency, consumer protection, and accountability.

January 23, 2020

Company Updates

The Key to TV-Digital Convergence: A Unified Workflow Built to Support CTV

A unified workflow — purpose-built to support premium video and CTV — is critical to the smooth adoption and efficient execution of campaigns that reach coveted TV and digital audiences.

January 7, 2020

Events

A New Dawn for TV Upfronts With Amobee’s Smolin

Amobee’s CSO Philip Smolin talks with Beet.TV at CES 2020 on why the TV Upfronts — the annual season in which premium content owners showcase their upcoming programming — faces a major overhaul as the…

January 24, 2020

Company Updates

Amobee Opens New Chapter of Convergence with 4Screen Solution

On Thursday, December 12th, we were thrilled to team with Nielsen to introduce our new Amobee 4Screen solution to a packed room of more than 80 media and marketing industry executives. Amobee 4Screen…

January 3, 2020

Data & Insights

A Smart Way to Run Dummy Ads Without Wasting Media Dollars

By reducing the complexity and expense of experimentation, ghost bidding makes it easier to understand the results of showing an ad — or not showing an ad — to a prospective consumer.

December 18, 2019

Company Updates

Amobee + Nielsen: Amobee 4Screen is First-to-Market Data Solution Powering the Next Generation of Convergence for TV, CTV and Digital Video Advertising

For the first time, Nielsen-generated demographics, long the industry standard for planning and buying TV, will be applied to Gracenote smart TV viewership and ad exposure data.

December 13, 2019

Forward Thinking

Stop Overspending on TV: Questions to Ask Your TV Amplification and Cross-Screen Targeting Partners

As the TV landscape and consumer viewing habits continue to fragment, and premium content floods the connected TV (CTV) marketplace, it’s getting harder for linear TV investment teams to meet the same…

December 11, 2019

Platform

Amobee + LinkedIn: A New Path Forward for Professional Audiences

With record levels of engagement in the feed and content shared across the platform, LinkedIn presents a unique opportunity for marketers to reach and engage premium professional audiences. Despite th…

August 13, 2019

Platform

AI in Action: How Amobee Technology Helps Connect the Dots of Consumer Sentiment

Marketing has undergone a great deal of change over the past decade. As the de facto leaders of the digital transformation, marketers strive to stay one step ahead of the ever-evolving consumer at all times. Although technology has grown in leaps and bounds over the past ten years, the primary purpose of the marketer has remained the same: to drive revenue—and prove it.

August 22, 2018

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