Blog

Data & Insights

Getting Started Today With Measurement Across TV, CTV, Desktop, and Mobile

A converged measurement approach can provide a common framework for bringing teams together. Here’s how to get started with 4Screen reporting.

November 17, 2020

Forward Thinking

A Political Advertisers Guide to Adding Digital Tactics to Your TV Mix

While TV-style persuasion advertising is still the biggest investment for today’s political advertisers, the media landscape continues to fragment across devices.

November 19, 2020

Data & Insights

How to Get New Audience Performance From An Old Advertising Tactic

The data landscape is becoming more restrictive, and today’s advertisers are increasingly limited in their ability to leverage first-party data to reach people who are most likely to respond to their products or services.

November 10, 2020

Amobee Life

Employee Spotlight: Anand Natrajan, SVP of Engineering

Our first edition of the Amobee Spotlight series profiles Anand Natrajan, Amobee's SVP of Engineering.

November 4, 2020

Forward Thinking

What ITV’s Planet V Means for European Advertisers and Brands

The U.K.’s biggest commercial broadcaster changed the course of advertising’s future with Planet V, created and deployed in partnership with Amobee’s advertising technology.

November 3, 2020

Data & Insights

Key Consumer Behaviors and Trends Driving This Holiday Season

Today’s brands understand that pivoting their marketing dollars to respond to the ever-changing consumer landscape is imperative to attracting and retaining new shoppers.

October 27, 2020

Company Updates

Amobee Maximizes the CTV, SPO Moment at this Year’s Advertising Week

Amobee blazed a trail this year at Advertising Week with innovative sessions on CTV, SPO, and a new wave of corporate responsibility and accountability in ad tech.

October 20, 2020

Data & Insights

Allocation Basics: The Missing Link to High Impact TV, CTV Performance

Today’s agencies and their brand clients are facing a technical gap when it comes to planning premium CTV inventory alongside their upfront linear TV buys.

October 15, 2020

Data & Insights

Key Questions to Ask Your TV-Digital Measurement Partner

The rise in adoption of CTV, OTT has created demand for new ways of tracking and measuring campaign exposure, regardless of medium.

October 8, 2020

Company Updates

ITV Launches Planet V, Developed by Amobee

ITV, the United Kingdom’s biggest commercial broadcaster, has launched its premium advanced advertising platform, Planet V.

October 5, 2020

Perspectives

How to Enhance Your Social Audience Strategy With Third-Party Data

Social media platforms represent some of the most scalable and engaging options for reaching today’s consumers.

September 29, 2020

Forward Thinking

CTV Myth Busting: Yes, It’s Confusing, But CTV and OTT Are Different

CTV and OTT are not interchangeable terms, and knowing the distinct roles they each play in the convergence of linear TV and digital media is important for today's savvy marketers.

September 23, 2020

Company Updates

Amobee Recognized as a Leader in Gartner’s Magic Quadrant for Ad Tech

Amobee has been named a Leader in 2020 Gartner Magic Quadrant for Ad Tech, moving from a Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant fo…

September 22, 2020

Company Updates

AdTechCares Expands Mandate to Support Black Lives Matter

“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "

September 15, 2020

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