Data & Insights
Game Changer: How Amobee Helped a CPG Brand Bridge Online and Offline Faster
The Wall Street Journal reported CPG companies like Constellation usually have to wait up to 12 weeks for data vendors to send reports on how digital ads are driving purchases. Working with Turn, Constellation was able to get data every two weeks or so and adjust its campaigns on the fly. Optimizing the ads boosted sales 49% in December and 55% in January.
April 27, 2017
3 Reasons Why Cross-Device Matters for Marketing
It’s no wonder then that 70% of marketers last year cited cross-device targeting as the topic that consumed most of of their attention. It comes down to three words: audience, goals and sequencing.
January 27, 2017
AI in Action: How Amobee Technology Helps Connect the Dots of Consumer Sentiment
Marketing has undergone a great deal of change over the past decade. As the de facto leaders of the digital transformation, marketers strive to stay one step ahead of the ever-evolving consumer at all times. Although technology has grown in leaps and bounds over the past ten years, the primary purpose of the marketer has remained the same: to drive revenue—and prove it.
August 22, 2018
Women in Tech: Harshini Ramnath Krishnan, Technical Solutions Engineering Manager
Do you have a clear vision of the goals you hope to achieve during your career? Have you mapped the journey required to achieve these goals? Who are the people that will mentor you on your path to pro…
May 25, 2018
Gartner Digital Marketing Conference Recap: How To Create A Successful Data Strategy
For years, Gartner Digital Marketing Conference has been the place to be for marketers that want to gain strategy to drive real business results. This year’s conference was no exception, featuring a theme of “Think Big. Execute Smart. Deliver Growth” with practical information for marketers on how to go beyond merely knowing the customer by using data, insights and technology.
May 21, 2018
Bridging the Offline to Online Gap Helps Propel CPG Digital Strategy
Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.
April 12, 2018
This time last year, Amobee completed its acquisition of Turn. One of the most high-profile acquisitions of the year, industry insiders looked on with interest as we integrated two of the most powerful marketing technology companies as a wholly owned subsidiary of Singtel, one of the largest telcos in the world.
April 10, 2018
Amobee Sponsors VerveCon 2018 Tech Conference, Supporting the Advancement of Women in Technology & Engineering
To support empowering women in technology and engineering, Amobee is proud to sponsor the inaugural VerveCon 2018 Tech Conference in Santa Clara on February 9th. VerveCon is a convention for women in…
February 2, 2018
Data & Insights
5 Ways To Optimize Your Advertising Campaign For The Big Game
For the advertising community, the dawning of a new year represents the beginning of the high-stake countdown to football’s biggest game of the year. Every year, marketers, brands and agencies looking…
February 1, 2018
Amobee to present DMP Tutorial at prestigious 2018 Web Conference
Amobee’s “Data Management Platforms for Digital Advertising” tutorial has been selected by the The Web Conference, formerly WWW Conference, for a tutorial track at the 2018 conference. The tutorial was developed by Dr. Hazem Elmeleegy, the software architect of Amobee’s Data Management Platform, and Santanu Kolay, Amobee’s SVP of Engineering. During the half-day allotted for this tutorial, Elmeleegy and Kolay will delve into the role that data plays in the digital advertising landscape and offer a detailed explanation of the challenges associated with building a data management platform.
January 2, 2018
Amobee Continues as Industry Leader in Fraud Prevention with Google Study on Ads.Txt
Continuing to set the industry standard for fraud prevention, Amobee has partnered with Google for a breakthrough inventory study aimed at increasing awareness about the importance of ensuring a safe, transparent buying ecosystem. Google’s study, which focuses on counterfeit inventory, reveals important information for marketers about limiting fraud exposure and promotes IAB Tech Labs’ ads.txt initiative as an important solution. Among the first DSPs to implement ads.txt on November 13th, Amobee encourages all digital advertising ecosystem partners to follow suit and implement this key industry initiative.
December 12, 2017
Company Updates, Engineering
Growing List of Industry Partners Join Amobee Inventory Accountability Program
Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.
December 4, 2017
Shining Light into the Black Box
Amobee’s platform solutions are specifically designed to efficiently solve problems identical to this. We know that the digital marketing industry is constantly evolving, and that’s why our platforms do the same. Our RTB platform contains a highly complex distributed system consisting of a comprehensive targeting pipeline, sophisticated bidding algorithms, and a real-time budget control mechanism.
November 22, 2017
Company Updates, Engineering
Amobee Launches ads.txt Across Platform
On November 13th, Amobee became one of the the first DSPs to implement the Interactive Advertising Bureau’s (IAB) ads.txt initiative. The implementation of ads.txt across the Amobee Marketing Platform…
November 20, 2017