Like many of you, we have been moved by the ongoing solidarity protests in the United States, and now around the globe, in support of the Black Lives Matter movement.
June 12, 2020
The Amobee Team would like to officially welcome Jack Bamberger to our global family of passionate ad tech innovators. Read on for more about Jack.
July 1, 2020
Data & Insights
Consumer demand for products peaked during Covid-19 and a lack of real-time SKU-level retailer data kept many advertisers in the dark on inventory cycles.
June 1, 2020
In previous years, new forms of TV were value-adds and didn’t take center stage at the upfronts. This year it’ll be the centerpiece of every successful sell-side pitch.
June 22, 2020
We are thrilled to announce that our PSA campaign designed to help prevent the spread of Covid-19 has served two billion impressions and reached one billion people around the world. As you would expec…
June 4, 2020
Greetings and good health to our customers and partners around the world. Your well-being and the relationship we share means everything to us. Like you, Amobee has been quickly adapting to the…
May 19, 2020
Data & Insights
5 Ways Molson Coors Leveraged 4Screen Reporting
To make every marketing dollar work harder than the last, Molson Coors needed the right data inputs from a converged solution.
May 14, 2020
With the rapid evolution of the COVID-19 pandemic, we have revisited our creative strategy and added even more international partners to extend our reach and optimize frequency. With officials i…
April 30, 2020
Amobee is committed to keeping the worldwide public informed in an effort to help prevent the spread of COVID-19. On 16 March 2020, Amobee took action during the pandemic to launch a global PSA campai…
April 27, 2020
Forward Thinking, Perspectives
The worlds of linear TV and digital are rapidly converging and creating enormous potential for advertisers and media owners. But without an understanding of the important role set-top box video-on-dem…
April 15, 2020
We are pleased to share a campaign update on our global reach and impact. As of today, we have delivered 500 million impressions and reached 268 million users across all seven continents. In add…
April 14, 2020
As COVID-19 continues to spread, the advertising industry has an inherent duty to support the fact-based journalism that the world depends on to ensure continued public access to accurate and timely i…
April 2, 2020
We are pleased to announce that our COVID-19 PSA campaign continues to build momentum and attract industry-leading partners. Thanks to UniversalMcCann, Publicis Media, and Influential, for instance, w…
March 25, 2020
Given the spread of the worldwide COVID-19 pandemic, we are committed to keeping the public informed as to the measures they can take to help prevent the spread of the virus. To that end, we have created a COVID-19 PSA campaign to combat misinformation. The series of banner ads, pictured below, feature a simple call-to-action linking consumers to the Centers for Disease Control’s dedicated site on the virus.
March 16, 2020