Blog

Data & Insights

5 Ways Molson Coors Leveraged 4Screen Reporting

To make every marketing dollar work harder than the last, Molson Coors needed the right data inputs from a converged solution.

May 14, 2020

Company Updates

Stay Safe. Stay Home.

We are pleased to share a campaign update on our global reach and impact. As of today, we have delivered 500 million impressions and reached 268 million users across all seven continents.  In add…

April 14, 2020

Company Updates

Our Commitment to Clients, Partners and Employees: A Message From Amobee CEO Samba Natarajan

Greetings and good health to our customers and partners around the world.  Your well-being and the relationship we share means everything to us. Like you, Amobee has been quickly adapting to the…

May 19, 2020

Company Updates

Wear a Mask. Pass it On. #AdTechCares

With the rapid evolution of the COVID-19 pandemic, we have revisited our creative strategy and added even more international partners to extend our reach and optimize frequency.  With officials i…

April 30, 2020

Company Updates

Amobee Teams with OpenX on Global Campaign to Combat Pandemic Misinformation

Amobee is committed to keeping the worldwide public informed in an effort to help prevent the spread of COVID-19. On 16 March 2020, Amobee took action during the pandemic to launch a global PSA campai…

April 27, 2020

Forward Thinking, Perspectives

Top 10 Terms You Need to Know About Set-Top Box Advertising

The worlds of linear TV and digital are rapidly converging and creating enormous potential for advertisers and media owners. But without an understanding of the important role set-top box video-on-dem…

April 15, 2020

Company Updates

Supporting Journalism During COVID-19

As COVID-19 continues to spread, the advertising industry has an inherent duty to support the fact-based journalism that the world depends on to ensure continued public access to accurate and timely i…

April 2, 2020

Company Updates

COVID-19 PSA Campaign Goes Global with the World Health Organization (WHO)

We are pleased to announce that our COVID-19 PSA campaign continues to build momentum and attract industry-leading partners. Thanks to UniversalMcCann, Publicis Media, and Influential, for instance, w…

March 25, 2020

Company Updates

Amobee Takes Action on COVID-19

Given the spread of the worldwide COVID-19 pandemic, we are committed to keeping the public informed as to the measures they can take to help prevent the spread of the virus. To that end, we have created a COVID-19 PSA campaign to combat misinformation. The series of banner ads, pictured below, feature a simple call-to-action linking consumers to the Centers for Disease Control’s dedicated site on the virus.

March 16, 2020

Forward Thinking

A Digital Love Affair: How TV-Digital Convergence is Creating the Future of Advertising

Linear TV and digital are finally partnering up for a lasting relationship that will empower them to break through the fragmentation challenges that have kept them confined to siloed budgets and strat…

February 14, 2020

Events

CES 2020: Amobee Lays Track for a Successful Year

Check out our highlights from CES, including on-stage panel video, Beet.TV interviews, and the introduction of Amobee 4Screen to the CES audience.

February 3, 2020

Data & Insights

Connecting With Consumers in a Cookieless World

While 2019 was the year of consumer privacy awareness, 2020 is already defining itself as the year of building a safer web as leading ad tech platforms join the industry-wide migration away from cookies.

January 29, 2020

Events

A New Dawn for TV Upfronts With Amobee’s Smolin

Amobee’s CSO Philip Smolin talks with Beet.TV at CES 2020 on why the TV Upfronts — the annual season in which premium content owners showcase their upcoming programming — faces a major overhaul as the…

January 24, 2020

Data & Insights

A New Decade of Ethical Data Practices: Amobee Takes the Lead With CCPA

The California Consumer Privacy Act took effect on January 1, 2020, empowering an era of data transparency, consumer protection, and accountability.

January 23, 2020

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