Why Values-Based Buying Is the Next Generation of Media
Many brands have embraced values-based marketing, but Pam Zucker is challenging brands to take it a step further: values-based buying. Read on as she argues that brands should be using media to promote their values with action.
June 28, 2022
Forget the Rule of 7: It’s Time to Reduce Ad Repetition
Redundancy in advertising can ruin consumers' modern-day viewing experiences while costing advertisers billions in wasted spending. So how can advertisers control frequency while maximizing reach? Read on as Valerie Bischak, General Manager of Growth, shares insights.
May 31, 2022
Preparing for a Post-Cookie World: Key Takeaways from Mediatel’s Breakfast Briefing at The Future of Brands Event
Silvia Frei identifies key points made at Mediatel's Breakfast Briefing in London, UK. Learn how evolving regulations will impact data, targeting, customer experience and more.
May 12, 2022