Blog

Company Updates

Amobee Maximizes the CTV, SPO Moment at this Year’s Advertising Week

Amobee blazed a trail this year at Advertising Week with innovative sessions on CTV, SPO, and a new wave of corporate responsibility and accountability in ad tech.

October 20, 2020

Data & Insights

Key Consumer Behaviors and Trends Driving This Holiday Season

Today’s brands understand that pivoting their marketing dollars to respond to the ever-changing consumer landscape is imperative to attracting and retaining new shoppers.

October 27, 2020

Data & Insights

Allocation Basics: The Missing Link to High Impact TV, CTV Performance

Today’s agencies and their brand clients are facing a technical gap when it comes to planning premium CTV inventory alongside their upfront linear TV buys.

October 15, 2020

Data & Insights

Key Questions to Ask Your TV-Digital Measurement Partner

The rise in adoption of CTV, OTT has created demand for new ways of tracking and measuring campaign exposure, regardless of medium.

October 8, 2020

Company Updates

ITV Launches Planet V, Developed by Amobee

ITV, the United Kingdom’s biggest commercial broadcaster, has launched its premium advanced advertising platform, Planet V.

October 5, 2020

Perspectives

How to Enhance Your Social Audience Strategy With Third-Party Data

Social media platforms represent some of the most scalable and engaging options for reaching today’s consumers.

September 29, 2020

Forward Thinking

CTV Myth Busting: Yes, It’s Confusing, But CTV and OTT Are Different

CTV and OTT are not interchangeable terms, and knowing the distinct roles they each play in the convergence of linear TV and digital media is important for today's savvy marketers.

September 23, 2020

Company Updates

Amobee Recognized as a Leader in Gartner’s Magic Quadrant for Ad Tech

Amobee has been named a Leader in 2020 Gartner Magic Quadrant for Ad Tech, moving from a Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant fo…

September 22, 2020

Company Updates

AdTechCares Expands Mandate to Support Black Lives Matter

“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "

September 15, 2020

Data & Insights

Connecting the Dots Between TV and Digital

The future of advertising rests in the hands of harnessing the reach and scale of traditional TV with the addressability and control of digital.

September 8, 2020

Forward Thinking

CTV Myth Busting: All CTV is Made Equal—Hint: Not Even Close

With the rapidly evolving TV landscape, marketers need to look at premium and non-premium CTV investments through a converged lens.

August 27, 2020

Forward Thinking

#KeepWearingIt: Join our Covid-19 Social Media Challenge

Our global Covid-19 PSA campaign has now reached 3.7 billion impressions and ~2 billion people around the world, and we are not stopping!

August 24, 2020

Forward Thinking

CTV Myth Busting: Breaking Down Silos Between the Upfronts and Programmatic

Many advertisers now see CTV as an essential part of their long-term media strategy, not just a reaction to Covid or cord-cutting upticks.

August 17, 2020

Data & Insights

Respecting Consumer Privacy: New Innovations in Contextual Targeting

In the waning days of third-party cookies, brands and agencies that have hinged their marketing strategies on behavioral targeting are now starting to explore viable alternatives.

August 5, 2020

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