Blog

Data & Insights

Making Cross-Platform Planning a Reality with Data and Technology

Kevin Maloy, VP, Advanced TV Solutions shares how cross-platform planning with data and technology can help media owners stay agile with the evolving industry.

September 16, 2022

Data & Insights

The Power of Machine Learning to Enhance DSP Campaign Performance

Amidst economic uncertainty, Amobee’s data scientists are leveraging the latest machine-learning technology to help advertisers meet and even exceed their campaign goals. Learn more.

September 9, 2022

Forward Thinking

As Advertising Budgets Shrink, Video Investment Planning Needs an Overhaul

In the current economic environment, now is the time for investment planners to innovate on strategy and technology. Learn more.

August 30, 2022

Forward Thinking

What’s Missing in the Media Measurement vs. Currency Debate

As the TV industry becomes more involved with digital, it must learn from its digital counterparts about the benefits of looking at currency and measurement as two distinct things.

August 17, 2022

Forward Thinking

What’s Up with Apple iDSP?

Apple's iDSP is a new demand-side platform for advertisers to more effectively market to Apple users. Will it be more successful than its predecessor, iAD?

August 12, 2022

Forward Thinking

Amobee Out Loud, Episode 8: Addressable TV & The Future of Identity

Julian Zilberbrand, EVP Advanced Media at Paramount shares how marketers can navigate the new ways to deliver ads into consumers’ households.

August 8, 2022

Events

The Evolution of ‘Total TV’: Insights from Advertising Week APAC 2022

The pandemic has had an enormous impact on the media ecosystem across all platforms, including TV, and drastically changed consumer behaviour. Read our recap from Advertising Week APAC 2022.

August 5, 2022

Forward Thinking

Amobee Out Loud, Episode 7: What Does TV Mean in 2022?

What does television mean in the 21st century and how are independent creators competing with big streaming services like Netflix? Tune in to the latest episode to find out!

July 29, 2022

Data & Insights

Amobee Out Loud, Episode 6: The Attention Economy

How can brands capture consumer attention and build relationships with them without engaging in the “ick factor” of data abuse? Listen to what experts have to say about overcoming the numerous challenges in today's advertising landscape.

July 21, 2022

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