Corporate Blog

Influential Industry Report Highlights Amobee as a Challenger

Amobee was positioned as a “challenger” in Gartner’s Magic Quadrant for Ad Tech, marking the company’s initial inclusion in the influential industry study. The report represents significant momentum for Amobee, marking the first analyst report following the acquisition and integration of Turn, a leading DSP and programmatic platform. By recognizing Amobee as a challenger, the study demonstrates Amobee has the product capabilities to meet marketers needs and offers a complete solution set for converged media.

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Gartner Digital Marketing Conference Recap: How To Create A Successful Data Strategy

For years, Gartner Digital Marketing Conference has been the place to be for marketers that want to gain strategy to drive real business results. This year’s conference was no exception, featuring a theme of “Think Big. Execute Smart. Deliver Growth” with practical information for marketers on how to go beyond merely knowing the customer by using data, insights and technology.

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Bridging the Offline to Online Gap Helps Propel CPG Digital Strategy

Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.

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An Inside Look at Amobee’s Outlook, One Year Post-Turn Acquisition

This time last year, Amobee completed its acquisition of Turn. One of the most high-profile acquisitions of the year, industry insiders looked on with interest as we integrated two of the most powerful marketing technology companies as a wholly owned subsidiary of Singtel, one of the largest telcos in the world.

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5 Ways To Optimize Your Advertising Campaign For The Big Game

For the advertising community, the dawning of a new year represents the beginning of the high-stake countdown to football’s biggest game of the year. Every year, marketers, brands and...

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