Corporate Blog

Bridging the Offline to Online Gap Helps Propel CPG Digital Strategy

Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.

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An Inside Look at Amobee’s Outlook, One Year Post-Turn Acquisition

This time last year, Amobee completed its acquisition of Turn. One of the most high-profile acquisitions of the year, industry insiders looked on with interest as we integrated two of the most powerful marketing technology companies as a wholly owned subsidiary of Singtel, one of the largest telcos in the world.

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5 Ways To Optimize Your Advertising Campaign For The Big Game

For the advertising community, the dawning of a new year represents the beginning of the high-stake countdown to football’s biggest game of the year. Every year, marketers, brands and...

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Amobee Continues as Industry Leader in Fraud Prevention with Google Study on Ads.Txt

Continuing to set the industry standard for fraud prevention, Amobee has partnered with Google for a breakthrough inventory study aimed at increasing awareness about the importance of ensuring a safe, transparent buying ecosystem. Google’s study, which focuses on counterfeit inventory, reveals important information for marketers about limiting fraud exposure and promotes IAB Tech Labs’ ads.txt initiative as an important solution. Among the first DSPs to implement ads.txt on November 13th, Amobee encourages all digital advertising ecosystem partners to follow suit and implement this key industry initiative.

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Growing List of Industry Partners Join Amobee Inventory Accountability Program

Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.

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