We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat declining TV viewership by:
- Extending reach and engagement across all channels
- Controlling ad frequency to avoid budget waste
- Defending market share with retargeting strategies
- Driving greater awareness for integrated campaigns
- Expanding audience insights with Smart TV data
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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The Practical Guide to TV-Digital Convergence lays out the technology and organizational needs that TV-digital convergence requires.
Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital.
Amobee commissioned Advertisers Perception to survey advertisers on industry trends, buying patterns and the outlook for the future of Advance TV.