We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat declining TV viewership by:
- Extending reach and engagement across all channels
- Controlling ad frequency to avoid budget waste
- Defending market share with retargeting strategies
- Driving greater awareness for integrated campaigns
- Expanding audience insights with Smart TV data
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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The Practical Guide to TV-Digital Convergence lays out the technology and organizational needs that TV-digital convergence requires.
Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital.
Understanding the future of Advanced TV in a converging digital world. Download to learn more.