Research & Insights Guide

5 Ways to Combat Fragmenting TV Audiences

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership by:

  • Extending reach and engagement across all channels
  • Controlling ad frequency to avoid budget waste
  • Defending market share with retargeting strategies
  • Driving greater awareness for integrated campaigns
  • Expanding audience insights with Smart TV data

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Guide

TV-Digital Convergence Is Here and You Need a Plan

The Practical Guide to TV-Digital Convergence lays out the technology and organizational needs that TV-digital convergence requires.

Webinar

Converge Audiences Across TV, CTV and Digital: How to Drive Video ROI

Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital.

Guide

Understanding the Future of Advanced TV in a Converging Digital World

Amobee commissioned Advertisers Perception to survey advertisers on industry trends, buying patterns and the outlook for the future of Advance TV.