Research & Insights Guide

A Practical Guide to TV-Digital Convergence

Download our practical guide to learn about how you can bring your planning and buying teams together while orchestrating the entire journey across linear TV, digital and social using the full spectrum of Amobee solutions.

You can read further about best practices for:

  • Converged Measurement
  • Converged Planning
  • Converged Team Management

as well as Amobee’s approach to convergence through TV Planning, TV Amplifier, Converged Planning, and Precision Targeting and Attribution.


practical guide to tv-digital convergence

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study


Understanding the Future of Advanced TV in a Converging Digital World

Amobee commissioned Advertisers Perception to survey advertisers on industry trends, buying patterns and the outlook for the future of Advance TV.


Converge Audiences Across TV, CTV and Digital: How to Drive Video ROI

Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital.


5 Ways to Combat Declining TV Viewership

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat declining TV viewership