Your audiences are not limiting where they engage with great video content, but are you taking a converged approach to engage with them as they move across TV, connected TV and digital? Forward-thinking advertisers and media planners and buyers are getting more from their TV spending by amplifying their audiences across connected TV and digital. It’s a compelling strategy that should become the foundation of your planning.
Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital. You’ll find out:
- How this technology works
- How a top national alcohol brand, working with its agency and tech partners, drove ROI with converged advertising solutions
- Best practices to apply converged audience amplification to your next media plan for maximum results
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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The Practical Guide to TV-Digital Convergence lays out the technology and organizational needs that TV-digital convergence requires.
Understanding the Future of Advanced TV in a Converging Digital World
Amobee commissioned Advertisers Perception to survey advertisers on industry trends, buying patterns and the outlook for the future of Advance TV.
We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership