Research & InsightsWebinar

Converge Audiences Across TV, CTV and Digital: How to Drive Video ROI

Your audiences are not limiting where they engage with great video content, but are you taking a converged approach to engage with them as they move across TV, connected TV and digital? Forward-thinking advertisers and media planners and buyers are getting more from their TV spending by amplifying their audiences across connected TV and digital. It’s a compelling strategy that should become the foundation of your planning.

Join Amobee, Horizon Media and IRI for a look at advertising innovations in TV audience amplification across connected TV and digital. You’ll find out:

  • How this technology works
  • How a top national alcohol brand, working with its agency and tech partners, drove ROI with converged advertising solutions
  • Best practices to apply converged audience amplification to your next media plan for maximum results

eBook

5 Ways to Combat Fragmenting TV Audience

We’ve put together a guide to help you reduce ad waste while driving results with TV audiences. In this guide, you’ll learn how to combat fragmenting TV viewership