Amobee moves to support BIPOC creating a more inclusive media marketplace

With a long-overdue movement toward greater racial equality, workforce diversity, and the support of black-owned businesses, Amobee moves to create a more inclusive supply chain to support BIPOC (Black and Indigenous people of color) and other underrepresented communities.

To help many of the world’s top agencies to support inclusivity in the media industry, Amobee aims to promote a more just and egalitarian world when it comes to media buying. A more inclusive marketplace provides an outlet for buyers to support these underserved communities through programmatic media spend, and Amobee provides efficient paths to target minority-owned and/or focused inventory at scale through dedicated PMP deals. 

Below are pre-curated publisher inventory deals which are ready for immediate activation. For more information on our support of BIPOC, please contact solutions@amobee.com. 

Publisher Deal Spotlight

Top Sources	Supply Partner	Deal Overview	Reach/Scale
21NinetyAfrotechBlavity NewsShadow & ActTravelNoire	(Blavity Inc)	Blavity is the largest global Black digital media company for Millennials and Gen Z, reaching ~100 million people per month.	20MM+ average monthly page views (web)
BossipCassiusGlobal GrindHello BeautifulHipHopWiredMadame NoireNewsOne	(One Digital*)	iOne Digital is dedicated to giving a voice to the voiceless and empowering creators to tell their stories. Their dynamic portfolio of media brands delivers engaging authentic, socially-aware and entertaining original content.	24MM+ monthly uniques50MM monthly video views

Marketplace Deal Spotlight

Top Sources	Supply Partner	Deal Overview	Reach/Scale
Afro American NewspaperBlack EnterpriseBlack Girl Digital	(Colossus*)	Colossus (multi-cultural owned ad tech firm) offers minority-owned publishers at scale through their diversity supply market.	110MM+ monthly avails
Atlanta Black StarBlack EnterpriseEssenceGlow HabitsThe Curvy FashionistaTheGrioThe Source	(TripleLift)	TripleLift ETD curates sites owned by underrepresented communities. New inventory is routinely added to ensure media spend supports voices in need.	2B+ monthly avails
Bible ReasonsEveryday PowerJessica in the KitchenRecipes From a Pantry	(Mediavine)	Mediavine exclusively represents a diverse group of 8k bloggers in the Lifestyle space. Mediavine makes it easy to invest in self-identified minority-owned businesses at scale.	156MM+monthly avails

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.