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Amobee moves to support BIPOC creating a more inclusive media marketplace

by Amobee, July 08, 2021

With a long-overdue movement toward greater racial equality, workforce diversity, and the support of black-owned businesses, Amobee moves to create a more inclusive supply chain to support BIPOC (Black and Indigenous people of color) and other underrepresented communities.

To help many of the world’s top agencies to support inclusivity in the media industry, Amobee aims to promote a more just and egalitarian world when it comes to media buying. A more inclusive marketplace provides an outlet for buyers to support these underserved communities through programmatic media spend, and Amobee provides efficient paths to target minority-owned and/or focused inventory at scale through dedicated PMP deals. 

Below are pre-curated publisher inventory deals which are ready for immediate activation. For more information on our support of BIPOC, please contact solutions@amobee.com

Publisher Deal Spotlight

Top SourcesSupply PartnerDeal OverviewReach/Scale
21NinetyAfrotechBlavity NewsShadow & ActTravelNoire
(Blavity Inc)

Blavity is the largest global Black digital media company for Millennials and Gen Z, reaching ~100 million people per month.
20MM+ average monthly page views (web)
BossipCassiusGlobal GrindHello BeautifulHipHopWiredMadame NoireNewsOne
(One Digital*)

iOne Digital is dedicated to giving a voice to the voiceless and empowering creators to tell their stories. Their dynamic portfolio of media brands delivers engaging authentic, socially-aware and entertaining original content.
24MM+ monthly uniques50MM monthly video views
* Minority Status Certificate

Marketplace Deal Spotlight

Top SourcesSupply PartnerDeal OverviewReach/Scale
Afro American NewspaperBlack EnterpriseBlack Girl Digital
(Colossus*)
Colossus (multi-cultural owned ad tech firm) offers minority-owned publishers at scale through their diversity supply market.110MM+ monthly avails
Atlanta Black StarBlack EnterpriseEssenceGlow HabitsThe Curvy FashionistaTheGrioThe Source
(TripleLift)
TripleLift ETD curates sites owned by underrepresented communities. New inventory is routinely added to ensure media spend supports voices in need.2B+ monthly avails
Bible ReasonsEveryday PowerJessica in the KitchenRecipes From a Pantry
(Mediavine)
Mediavine exclusively represents a diverse group of 8k bloggers in the Lifestyle space. Mediavine makes it easy to invest in self-identified minority-owned businesses at scale. 156MM+monthly avails
* Minority Status Certificate

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