Amobee is thrilled to announce Pinterest has named Amobee an Ads API Marketing Developer Partner (MDP). We have integrated Pinterest advertising into our technology capabilities, for leading brands to create, manage, scale and optimize their campaigns across Pinterest. The Pinterest Marketing Developer Partners program enables technology partners to build tools and services to help marketers reach audiences to scale their presence on Pinterest and create a richer experience for consumers.
Already a Facebook Marketing Partner and Twitter Official Partner, Amobee joins an exclusive group of companies with API level access to Facebook, Twitter and Pinterest.
Amobee’s clients can now leverage Amobee Brand Intelligence technology, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video, for advertising on Pinterest.
Amobee Brand Intelligence enables brands to have a deeper understanding of real-time and historical consumer sentiment, cross channel media behaviors, brand and product associations, trends and competitive insights to inform their branded content development strategy and real time media activation on Pinterest.
We believe Pinterest captures two critical stages for consumers that marketers can capitalize on: intent and action. Pinners engage with content on Pinterest when they are curious about products and in a consideration mindset – in a mode of discovery where brands can drive awareness and engagement. Advertisers then have the opportunity to turn this discovery into action – helping drive consumers to the point of decision on a purchase. New Pinterest features, including rich pin and buyable pins, will facilitate these actions as well. Intent and action are pivotal moments to engage with consumers across a site.
Amobee’s Pinterest partnership is another important milestone in our goal to offer the most advanced digital marketing technology data and solutions for advertisers and agencies. We look forward to working with Pinterest through the Marketing Developer Partner program.
Amobee serves key marketing channels – display, video, mobile, email and social – on all devices from a unified technology platform. Amobee is a Twitter Official Partner, Facebook Marketing Partner and Pinterest Marketing Developer Partner.
Read Amobee’s formal announcement here.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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