Blog  Forward Thinking  

Focus on Marketing, Not Measuring

by Amobee Brand, February 01, 2017

Demand-side platforms (DSPs) have always promised an automated workflow for marketers, freeing them up from manually optimizing so they can focus on the important stuff — designing creatives, ensuring healthy inventory partnerships, considering budget allocations and gaining a nuanced understanding of their audiences.

With Turn’s new video features, marketers can now spend less time measuring and more time on marketing. Our new video tools let marketers automate optimizing a video campaign for viewability, completion rates and in-demo targeting simultaneously. Below, Director of Product Marketing Ethan Lubka explains what these new features mean for marketers.

For more, see our posts on multiple-goal optimization and in-demo targeting.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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