Amobee and Lotame Unveil Partnership for Global Social Audience Activation

Redwood City, CA and New York, NY—September 23, 2020—Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks.

Amobee’s identity solution converts Lotame’s rich taxonomy of unique and privacy-compliant third-party audiences into audience segments that advertisers can use to enhance audience targeting across Facebook, Instagram, Pinterest, Snapchat and Twitter. This joint social audience offering is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Australia, marking the most recent expansion of the longstanding partnership for Amobee and Lotame.

This partnership gives marketers access to the full suite of Lotame’s audience segments through the Amobee Advertising Platform, including demographic, interest and intent data. For example, an advertiser looking to sell computer software could enhance campaigns by adding rich B2B (industry, functional areas) and offline purchase data (brand purchasers, product segments) to more efficiently and effectively target new customers on social channels.

“Lotame’s global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities,” says Jack Bamberger, Chief Commercial Officer at Amobee. “We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments.”

“Everyone wants that 360-degree view of a consumer’s digital life,” says Andy Monfried, CEO of Lotame. ”Our partnership with Amobee supports our mission to help marketers deepen their understanding of the changing consumer and engage with customers meaningfully and respectfully across digital platforms and channels.”

To learn more about the Amobee and Lotame social audience activation, please contact solutions@amobee.com.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

About Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com

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