OptimizeDrive KPIs with AI-led strategies
That’s why we chose Amobee; we found a partner that can move as fast as we do and solve for scale.
– Eric Toda, Global Head of Social Marketing & Content at Airbnb
Modify our algorithms to your goals
Optimize multiple metrics simultaneously using our custom Amobee performance algorithms; compute hundreds of variables in milliseconds to serve a lasting impression.
Adjust budgets and inventory yield at scale
Reach desired audiences and maximize performance with real-time allocation algorithms that guarantee volume and pricing across screens.
Impact mid-flight performance using offline signals
Refine online optimization methods for offline metrics like foot traffic and in-store purchase, using Amobee’s in-flight optimization solution.
Connect offline purchase data to your campaign activity, seeing exactly how your audience segments, sites and ad frequency are impacting sales. Get right into your campaign mid-flight to optimize based on user-level data and performance metrics.
- — Sales Lift
- — Footfall Lift
- — UPC Integration
With custom and third-party algorithmic modeling, you can power dCPM campaigns and optimize bidding with something as simple as user-level scores. Elevate your bidding with automated data analysis and predictive model markup language.
- — PMML
- — Bid Price Optimization
- — Bring Your Own Algorithm
Combine multiple KPIs on a single line item to optimize branding and performance simultaneously. Let real-time signals feed the AI decision-making and automate across all media tactics.
- — Expressive Bidding
- — Media Optimization
- — Nielsen DAR
Leverage dynamic messaging for copy, images and video to meet consumers where they are – then guide creative enhancements in real-time and at scale. Add in segmenting, precise targeting and AI optimizations to maximize the impact of your creative.
- — Sequenced Messaging
- — Creative A/B Testing
- — AI-led Algorithms
Save time and get the best results through automatic allocation across campaigns, accounts and channels. Let budget flow to the campaign tactics that are winning, and reap the benefits of a holistic approach to marketing spend.
- — Mixed Media Modeling
- — Multi-Touch Attribution
- — Cross-Channel Analysis