August 15, 2019
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Amobee, a global digital advertising technology company, today announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vas…
April 4, 2019Press Release
Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership
The agreement with ITV, one of the world’s leading broadcasters, is Amobee’s most significant move into the television space following its acquisition of Videology assets in 2018. Amobee collaborates with major broadcasters across the globe to deliver best-in-class digital capabilities that bridge the gap between digital and television data and are specifically designed to enhance the television advertising proposition for leading brands and agencies.
April 3, 2019Press Release
Amobee Selected by Univision as Linear Television Optimization Platform of Record
The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of granular audience targeting and campaign measurement as digital, allowing advertisers to better understand their audience reach across multiple networks.
February 20, 2019Press Release
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which can be harnessed to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. Amobee is among the first platforms to integrate Nielsen’s Enterprise Audience API. The API effectively measures the delivery of strategic audiences on TV, allowing users to create optimized media buys.
January 22, 2019Press Release
デジタルマーケティングテクノロジーの世界的な企業として、数多くの広告主や広告会社を支援しているアモビーは、単独では世界最大の広告会社である株式会社電通のマーケティングやクリエイティブにおける課題解決ノウハウと、特許取得済みの次世代テクノロジーソリューションであるAmobee Brand Intelligence を組み合わせた広告ソリューションをグローバル展開する国内広告主に対して提供開始いたします。
January 22, 2019Press Release
Amobee and Dentsu Inc. Announce Strategic Collaboration for Proprietary Brand Intelligence
Amobee today announced a partnership with Dentsu Inc., to co-develop and provide insight-driven brand analytics and advertising solutions to Dentsu Inc. clients across Japan through its Brand Intelligence solution; the solution is available in market immediately
December 18, 2018Press Release
Amobee Continues Global Expansion, Appoints Masatsune Shironishi to Country Manager of Japan
Amobee today announced the expansion of its global leadership team with the appointment of Masatsune Shironishi to Country Manager of Japan. Shironishi will report to Domenic Venuto, Amobee Chief Operating Officer. As Country Manager of Japan, Shironishi will be responsible for leading the combined Amobee and Videology businesses for Amobee Japan. Shironishi has more than 25 years of experience in linear TV and digital video advertising, digital media, online database and banking sectors.
December 17, 2018
Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-of-Home Media
“It’s been proven that out-of-home media drives consumer action and we’re proud to partner with Place Exchange to deliver on the promise of a programmatic digital out-of-home offering for brands and agencies within a single platform,” says Katie Ford, Amobee Chief Client Officer. “Amobee is bridging the digital and physical worlds by giving advertisers frictionless integration of omnichannel marketing campaigns, allowing them to programmatically control their cross-channel audience strategy.”