June 7, 2022Press Release
Advertising Platform, Amobee, Relaunches Market-Leading Campaign Intelligence Engine: DataMine
Amobee, the advertising platform for optimized cross-screen performance, today, announced the relaunch of its market-leading campaign intelligence engine DataMine. The advanced analytics tool unlocks…
May 9, 2022Press Release
Amobee and National Media Research Collaborate to Refine Audience Data and Improve Media Spend Through Contextual Web Analytics Platform
Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more.
April 20, 2022Press Release
Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale
Amobee expands video-led strategy with SeenThis maximising consumer attention through adaptive streaming ad technology within display placements.
April 17, 2022Press Release
Amobee Adds Innovid to Further Grow Their Cross-Platform Measurement and Attribution Tools for Advertisers in Australia
The goal of this collaboration is to drive independent, data-driven insights for advertisers to effectively reach and engage with relevant audiences with relevant messages across TV inventory at scale.
March 28, 2022Press Release
Amobee Attains IAB UK Gold Standard 2.0 Certification and TAG Brand Safety Certified Seal
Amobee continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG Brand Safety Certified Seal, validated by ABC Audit.
March 17, 2022Press Release
Amobee Joins Hands with Industry Leaders in Programmatic Advertising to Update IAB Europe’s Third-Party Cookie Guide
Amobee, a global leader in advertising technology that unifies audiences to optimize results, today announced its participation with IAB Europe’s Programmatic Trading Committee to update IAB Europe's Third-Party Cookie Guide.
March 3, 2022Media Coverage
The Fight for Advanced Cookieless Solutions in a Privacy Compliant Market
In a recent interview with Advertising Week, Subhag Oak, SVP of Product, Data and Intelligence, Amobee shares his predictions for the future of ad tech, and the ways in which changing privacy compliance may influence ad tech trends.
December 17, 2021Press Release
Leading Industry Participants Launch New Initiative to Support the Development of Addressable Media in Europe
Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media