REDWOOD CITY, Calif. & SINGAPORE (August 2, 2017)
Amobee, a global leader in marketing technology, today announced the appointment of advertising industry veteran Katie Ford as Chief Client Officer and Shouvick Mukherjee as Chief Technology Officer.
These key hires expand Amobee’s management team at a time when the company is experiencing significant expansion on the heels of the recent acquisition and integration of Turn under the Amobee brand. The transformation establishes Amobee as a global technology leader and one of the largest independent marketing platforms.
As Chief Client Officer, Ford will drive the introduction and adoption of the Amobee Marketing Platform with brand and agency clients. Ford was most recently President, Managing Director of Publicis Media-owned Spark Foundry, a full-service media agency. With over 23 years of experience in the advertising industry, Ford has a proven track record in creating and executing the strategic brand vision for a portfolio of Fortune 500 brands.
“I’m thrilled to join Amobee at a time of enormous trajectory for the company,” said Ford. “I’ve spent my career working with phenomenal agencies and brands and I understand intimately the challenges marketers face around the convergence of data, technology and creativity, which is where Amobee’s platform excels.”
In his role as Chief Technology Officer, Shouvick Mukherjee will lead the company’s data science, engineering and technology teams. Mukherjee was most recently Vice President of Product and Engineering for @WalmartLabs, and previously the Vice President of Engineering at Yahoo. Mukherjee’s expertise includes big data, IoT, omnichannel digital relationships, and customer acquisition and loyalty.
“Amobee has proven that it is without rival in navigating the rapidly evolving digital marketing space, and I look forward to working with the team to continue to advance the company’s programmatic and data management capabilities following the integration of Turn,” said Mukherjee.
Amobee’s CEO, Kim Perell, stated, “Katie and Shouvick are respected industry leaders and a perfect addition to the world-class team we have assembled. They share in our excitement to propel Amobee through its next stage of growth, as we continue to enhance the value we provide marketers through people, products and technology.”
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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