Amobee announces a new integration with Nielsen-generated demographics. For the first time, Nielsen-validated demographics (national TV panel) will be expanded across Gracenote’s smart TV viewing and ad exposure data (ACR technology), inclusive of connected TV viewing. Read more on PPC Land.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
February 20, 2019
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which can be harnessed to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. Amobee is among the first platforms to integrate Nielsen’s Enterprise Audience API. The API effectively measures the delivery of strategic audiences on TV, allowing users to create optimized media buys.
May 31, 2017
Amobee Recognized for Workplace Excellence Across Multiple Regions
Fortune Magazine and Great Place to Work® have recognized leading marketing technology and services company, Amobee, for workplace culture excellence across the globe. Amobee was recently named one of Fortune Magazine’s Best Workplaces in both Chicago and the Bay Area, as well as one of the UK’s Best Workplaces by Great Place to Work.