Amobee launches a data marketplace for connected TV that solves the challenge many advertisers face when optimizing campaigns for Advanced TV. The Amobee marketplace lets brands connect with 60 data providers and upwards of 60,000 audience segments for more targeted campaigns. Read more in Broadcasting & Cable.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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