As convergence makes its way into the general industry conversation, Amobee’s partnership with ITV gets major props as a bellwether of a rapidly changing advertiser marketplace. Read more on Campaign.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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December 17, 2018
Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-of-Home Media
“It’s been proven that out-of-home media drives consumer action and we’re proud to partner with Place Exchange to deliver on the promise of a programmatic digital out-of-home offering for brands and agencies within a single platform,” says Katie Ford, Amobee Chief Client Officer. “Amobee is bridging the digital and physical worlds by giving advertisers frictionless integration of omnichannel marketing campaigns, allowing them to programmatically control their cross-channel audience strategy.”