Amobee Names Bruce Falck, Former BrightRoll and Google Exec, as CEO

September 22, 2015

Amobee, the digital hub for marketers, today announced the appointment of Bruce Falck as chief executive officer. Falck joins Amobee from Yahoo’s BrightRoll, where he served as chief operating officer and led all business functions through its acquisition. He previously spent eight years at Google, where he helped build and grow the company’s digital advertising businesses, including Invite Media and Google Display Network.

“Bruce has a proven track record and built Google Display Network, DoubleClick Bid Manager, and DoubleClick AdX into multibillion-dollar businesses,” said Jim Barnett, founder and chairman, Amobee. “Now, with Bruce added to a seasoned leadership team, we believe the company is ready to accelerate and fully realize its potential as the independent advertising platform for global marketers.”

Founded in 2006, Amobee enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Amobee works with more than 5,000 worldwide advertisers, including Accuen, American Express, AMNET, Dentsu, DirecTV, eBay, Experian, HP, Kia, Kraft, L’Oreal USA, Progressive Insurance, Sky Italia, StubHub, Thomas Cook, and Zales.

“Amobee is a leader in the programmatic space and has enormous potential to scale,” said Bruce Falck, CEO, Amobee. “As both a partner and a competitor, I have seen first-hand Amobee’s enormous talent and outstanding technology. We are well positioned to help our prestigious agency and brand customers drive business by creating amazing, relevant experiences for consumers.”

Falck leads an executive team that recently added the company’s first chief revenue officer, former AOL executive Wendy MacGregor, and former Google executive Richard Robinson as managing director, EMEA.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.