In the past, audience data was captured at a single moment and implemented later. With our new solution, Advanced Audience Insights, it’s possible to understand customers at a molecular level in real-time.
Using data clustering, Advanced Audience Insights can help marketers identify unique sub-groups within their customer base and focus on targetable segments, meaning marketing and advertising decisions can be backed by data.
A global auto maker, for example, wanted to identify user clusters for its compact car, hybrid, crossover, and pickup truck. By uncovering relevant audiences for each vehicle, the brand could channel their audience insights into key initiatives. Get the full story here.
Other benefits of using Advanced Audience Insights include:
- Better creatives designed by breaking down customers into distinct segments for personalized messaging.
- More relevant content that resonates. You can understand the content consumption of each customer segment and tailor your content accordingly.
- More effective management of the consumer decision journey. Once you know the distinct groups that make up your customers, you can observe how each group goes from awareness to conversion, and ultimately, loyalty.
For more, check out an analysis we did with millennials and how industries from travel to finance can leverage insights.
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