In today’s complex digital landscape, it is more challenging and important than ever for marketers to deliver a unified, relevant experience for consumers throughout the entire customer journey. And to do so, marketers need to connect their digital advertising with their customer relationship management activities.
Turn is thrilled to partner with IBM to bring together these two worlds of advertising and marketing technology, providing marketers with a unified foundation for engaging with their customers and the ability to leverage data and insights for more intelligent prospecting and impactful media campaigns. You can learn more about IBM’s Universal Behavior Exchange (UBX) here.
By connecting marketing data with the scale and performance of programmatic advertising, this partnership enables marketers to:
- Deliver consistent brand messaging across all media channels and customer touch points (paid, owned and earned) – a seamless set of experiences for consumers
- Achieve more efficient media execution, using 1st party data to power digital campaigns
- Understand the entire consumer journey, from unknown prospect to identified customer, and leverage that insight for future campaigns
IBM’s UBX platform gives marketers a safe and secure environment to test data integrations in real time. From within a single interface, marketers can create connections between marketing automation functions and Turn’s Digital Hub with just a few mouse clicks.
Turn was at the forefront of the drive to bridge the gap between marketing tech and ad tech, beginning with our partnership with Marketo announced in the spring of 2014 and expanding with our partnerships with other marketing leaders such as SAP and IBM. Every day we are seeing tangible proof of the immense value that is unlocked when the worlds of known and anonymous marketing work together – see it in action with this video on the success 3 Day Blinds saw working with Turn and Marketo!
Interested in learning more? Contact Alliances@Turn.com.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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