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Marketers Are Embracing the Power of Programmatic Insights

by Amobee, December 20, 2016

No one has a crystal ball, but there are a few things that are relatively easy to predict about 2017. Programmatic, which started out as simply a way to buy remnant media, will almost certainly continue its steady evolution, becoming ever more vital, useful, and revelatory.

And as the world goes programmatic, more marketers are catching on to the fact that it’s imperative for them to get their data organized in a meaningful way. Marketers are increasingly realizing that if mined and analyzed effectively, real-time data can present a way to engage in two-way “discussions” with their customers, rather than one-sidedly directing messages at them. The insights that it’s possible to glean from these conversations can challenge long-held assumptions and inform entire business strategies.

Moving into the new year, brands can resolve to get to know and understand their customers better and to adopt ROI measures driven by insights gained. At Turn we resolve to continue helping in that pursuit by providing the technology for the data management platform (DMP) and demand side platform (DSP), as well as an invaluable layer of analytics to connect them.

In the video below, Turn CEO Bruce Falck explains how data and insights will further revolutionize marketing next year.

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