Blog  Data & Insights  

Advanced Audience Insights: The Smarter Way to Understand Customers

by Amobee Brand, October 24, 2016

In the past, audience data was captured at a single moment and implemented later. With our new solution, Advanced Audience Insights, it’s possible to understand customers at a molecular level in real-time.

Using data clustering, Advanced Audience Insights can help marketers identify unique sub-groups within their customer base and focus on targetable segments, meaning marketing and advertising decisions can be backed by data.

A global auto maker, for example, wanted to identify user clusters for its compact car, hybrid, crossover, and pickup truck. By uncovering relevant audiences for each vehicle, the brand could channel their audience insights into key initiatives. Get the full story here.

Other benefits of using Advanced Audience Insights include:

  • Better creatives designed by breaking down customers into distinct segments for personalized messaging.
  • More relevant content that resonates. You can understand the content consumption of each customer segment and tailor your content accordingly.
  • More effective management of the consumer decision journey. Once you know the distinct groups that make up your customers, you can observe how each group goes from awareness to conversion, and ultimately, loyalty.

For more, check out an analysis we did with millennials and how industries from travel to finance can leverage insights.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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