Amobee Brand Intelligence Wins iMedia ASPY Award for Best Industry Innovation
Singtel-owned digital marketing leader Amobee recognized for excellence by the agency community
May 11, 2016
FOSTER CITY, CA (May 11, 2016)
Amobee, a global leader in marketing technology, announced today that its patented Brand Intelligence technology platform was named “Best Industry Innovation” during the 13th Annual iMedia ASPY Awards. The ASPY Awards recognize the industry’s top marketing technology, media companies and publishers for outstanding solutions, with ASPY winners determined exclusively by agency voting.
Amobee’s Brand Intelligence technology, leveraged by leading brands and agencies, including Airbnb, Ford and Kellogg’s, was named “Best Industry Innovation” by the iMedia ASPY’s for the platform’s ability to analyze over 60 billion digital content engagements daily across the web, mobile, social and video and provide actionable data and insights around real time and historical trends, consumer sentiment, relevant topics and audience behaviors. Agencies and brands are able utilize these insights to inform media strategy, creative development and cross channel, cross device campaign activation in real time, increasing engagement, brand awareness, and audience reach.
This follows Amobee’s recent wins at the American Business Awards, “The Stevies®,” where the company was recognized with six awards, including Most Innovative Company, Most Innovative Tech Company, Mobile Marketing Campaign of the Year, Company of the Year, and Executive of the Year for Amobee President Kim Perell.
“Amobee is committed to leading digital marketing technology, and it is truly an honor for Amobee Brand Intelligence to be named Best Industry Innovation by our agency partners,” said Kim Reed Perell, President of Amobee. “The recognition from iMedia and the American Business Awards is a testament to the remarkable achievements of our team and our ability to continually innovate in order to generate outstanding results for our brand and agency partners.”
For more information on the iMedia ASPY Awards, visit: www.aspyawards.com
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
December 4, 2017
Amobee Launches Advanced Brand Safety Technology and Inventory Refund Program
“Brand safety and ensuring fraud prevention are two of the biggest challenges facing marketers today,” says Katie Ford, Amobee’s Chief Client Officer. “This long-term, advanced brand safety initiative ensures Amobee is able to align brand and agency clients with the highest quality inventory to support campaign objectives by delivering ads that are in view and seen by a real audience in a brand safe environment."