Amobee Announced as Snapchat Partner
Leading Global Marketing Technology Company to Provide Snap Ads Later this Year as Part of Cross Channel Media Solutions
June 13, 2016
FOSTER CITY, CA– (June 13, 2016)
Today, Amobee, a leading global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the company’s already robust social offering that includes existing ads API integrations with Facebook, Instagram, Pinterest and Twitter.
“We are honored to be named a Snapchat Partner, and we look forward to bringing brands and agencies new advertising opportunities on this emerging, fast growing platform,” said Kim Reed Perell, President of Amobee. “Snapchat is a mandatory environment for advertisers that want to reach millennials. Amobee’s ability to deliver Snap Ads later this year will further our goal of providing brands with innovative digital marketing solutions through a unified technology platform and strategic industry alliances that will enable advertisers to connect with audiences at the optimal point of impact at scale.”
Airbnb, Allstate, Kellogg’s and Red Bull are among the leading brands and client partners that run digital marketing campaigns on Amobee’s unified technology platform. The platform is powered by Amobee Brand Intelligence technology; which analyzes over 60 billion digital content engagements across the web, mobile, social and video per day providing data and insights that inform strategy, creative and content development, and real time media activation and optimization.
As a Snapchat Partner, Amobee will be able to deliver mobile, 100-percent viewable, full-screen vertical Snap Ads to help brands target and reach over 100 million daily active Snapchatters who generate more than 10 billion video views every day.
Once available, Snap Ads will expand Amobee’s suite of video solutions which include standard and interactive pre-roll, influencer placement and hashtag identification on social; and, fully customizable ad units including Amobee OutStream, a native ad placement that provides an enhanced user experience that only launches and plays when the video ad is viewable as the user scrolls through content on the screen.
“Snapchat has captivated the attention of a significant audience that embraces mobile video as a fun and entertaining way of communicating,” said John Horgan, VP of Global Partnerships at Amobee. “We are excited to be a Snapchat Partner and begin building solutions that will help marketers develop and deliver relevant, curated Snap Ads that enhance their cross channel mobile and video strategy through Amobee Brand Intelligence technology.”
Amobee will provide more information about our Snap Ads solutions over the coming months. In the meantime, advertisers can learn more about Snapchat Partners by visiting snapchat.com/partners.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
December 20, 2016
Kim Perell Named New CEO of Amobee
Amobee, a global marketing technology company serving the world’s leading brands and agencies, today announced that Kim Perell has been appointed to Chief Executive Officer, as current CEO Mark Strecker steps down to pursue new opportunities.