Amobee expands fraud prevention efforts to now include connected TV inventory. As part of its continued partnership with DoubleVerify, the company uses an early detection system to ensure that advertisers have access to a safe, transparent buying ecosystem with high-quality inventory. Read more in Cablefax.
March 8, 2018
Amobee Launches Custom Bid Algorithms for Marketers
“At Amobee, we are constantly seeking ways to maximize the results of client campaigns through enhanced decision making capabilities within the platform,” said Maxwell Knight, Amobee’s Vice President of Analytics Services. “By leveraging the power of outside data and custom audience segments, we provide brands and agencies a highly customized solution that multiplies their ability to reach the right audience at the right place and right time, across every digital channel, on any device.”