SINGAPORE AND FOSTER CITY, Calif. – September 22, 2015
Amobee, a leading global marketing technology company, announced today it is a Facebook Marketing Partner with early Instagram ads API access.
Amobee’s brand and agency clients, including Lexus, L’Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee’s technology platform that has advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.
“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way,” said Katie Ford, President at SMG. “Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”
Amobee is among a select group of companies globally with ads API integration across all four major platforms – Facebook, Instagram, Twitter and Pinterest. These technology integrations allow advertisers to harness the power of Amobee’s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.
Advertisers benefit from using Amobee Brand Intelligence for media activation by gaining a deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which can be used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands on Instagram.
“Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience,” said Kim Reed Perell, President of Amobee. “With Instagram’s user base of over 300 million monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross channel strategy. Amobee’s access to Instagram’s ads API will provide brands the ability to maximize their presence in-feed, on mobile and with video.”
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
About Starcom Mediavest Group
Starcom Mediavest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Ranked the number one global network by Ad Age, SMG partners with the world’s leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG’s network includes our three agency brands Starcom, Mediavest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG (www.smvgroup.com) was named the top media network at Cannes, Eurobest, Dubai Lynx and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
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Read Amobee’s official announcement here.
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“At Amobee, we are constantly seeking ways to maximize the results of client campaigns through enhanced decision making capabilities within the platform,” said Maxwell Knight, Amobee’s Vice President of Analytics Services. “By leveraging the power of outside data and custom audience segments, we provide brands and agencies a highly customized solution that multiplies their ability to reach the right audience at the right place and right time, across every digital channel, on any device.”