Amobee Launches Cross Device OutStream Video Solution
Marketing Technology Company Enables Advertisers to Reach Audiences with Brand Intelligence Powered In-Content Targeting
December 16, 2015
Foster City, California – (December 16, 2015)
Amobee, a global marketing technology company, announced the launch of Amobee OutStream, an innovative approach to the video ad formats that are seamlessly embedded within relevant editorial content. Amobee OutStream targets audiences through a semantic-level understanding of editorial content, powered by the company’s proprietary Brand Intelligence technology, which analyzes over 60 billion digital content engagements per day – across the web, video, mobile and social.
Many of the world’s leading brands including Lexus, Ikea and evian utilize Amobee Brand Intelligence to guide their digital marketing strategy, media activation and campaign optimization.
By leveraging real time and historical insights around sentiment, interests, topics, and trends, advertisers are able to reach and engage audiences with interactive video ad formats across desktop and mobile devices that only play when the ads are in view.
“Amobee is committed to providing the most innovative solutions in market,” said Kim Perell, Amobee’s president. “Amobee OutStream sets a new standard in video advertising by creating a meaningful, native advertising experience with unparalleled audience and content understanding and targeting through Amobee Brand Intelligence.”
Additional benefits of Amobee OutStream include:
- Ads only launch and play when viewable on desktop and mobile devices
- Enhanced user experience with pause-resume video feature as user scrolls content
- Native ad placements
- Fully customizable, interactive digital video units
“Amobee OutStream addresses industry video imperatives including viewability, and provides increased relevance and engagement within premium editorial content that benefits consumers, brands and publishers,” said Michael Parkes, Amobee SVP North America.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
August 28, 2018
Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities
CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer