Kim Perell Named New CEO of Amobee
Digital Marketing Leader Promotes President Kim Perell to CEO
December 20, 2016
FOSTER CITY, CA (December 20, 2016)
Amobee, a global marketing technology company serving the world’s leading brands and agencies, today announced that Kim Perell has been appointed to Chief Executive Officer, as current CEO Mark Strecker steps down to pursue new opportunities. Kim Perell currently serves as Amobee’s President, responsible for managing all of Amobee’s worldwide business units, product lines, and technology development and has played a key role in driving the company’s global growth and industry leadership.
The Board at Amobee selected Perell for her exceptional leadership skills, deep knowledge of digital marketing technology, and proven track record of execution and operational excellence. Perell was formerly the CEO of Adconion Direct, which was acquired in 2014 by Amobee.
“Amobee has established itself as a global leader in digital marketing and I am extremely proud of the accomplishments of Mark, Kim and our leadership team. I want to thank Mark for his many contributions to Amobee and Singtel over the last seven years,” said Samba Natarajan, CEO of Singtel Group Digital Life. “Kim’s appointment to CEO is well deserved and she is well positioned to continue Amobee’s success.”
Amobee names Perell as CEO following its continued success delivering market-leading digital advertising solutions for brands and agencies. The company recently launched Amobee Triggers, which allows marketers to automatically launch and pause digital advertising campaigns based on real time data, including changes in weather, financial market activity, and foot traffic patterns, as well as custom Amobee Brand Intelligence data signals, which include changes in consumer sentiment, engagement, and social media consumption. Amobee was also selected as one of the first Snapchat 3V Advertising Partners, adding to Amobee’s existing ads API integrations with Facebook, Instagram, Pinterest and Twitter.
“I am honored to be named CEO of Amobee,” said Kim Perell. “We have worked together to build a great team delivering innovative solutions for our customers, and I am committed to Amobee’s mission to transform digital marketing.”
Amobee is continuing to expand its leadership team to support global growth. The company recently added Todd Chu as SVP of Global Operator Innovation, who was one of the former founding members of Signal, as well former Verizon/AOL Millennial Media executive, Robert Woolfrey, as SVP of Asia; and recently, promoted Chad Bronstein to SVP of North America Sales. Bronstein was formerly Amobee’s SVP of Global Partnerships, managing strategic partnerships and sales for the Midwest and Western regions.
Amobee, which has over 550 employees across 20 offices worldwide, was recently recognized as one of Fortune Magazine’s 100 Best Medium-Sized Workplaces, Fortune Magazine’s Top 10 Workplaces in Advertising & Marketing, in addition to Best Companies to Work for in Los Angeles, New York, San Diego, and Australia.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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“At Amobee, we are constantly seeking ways to maximize the results of client campaigns through enhanced decision making capabilities within the platform,” said Maxwell Knight, Amobee’s Vice President of Analytics Services. “By leveraging the power of outside data and custom audience segments, we provide brands and agencies a highly customized solution that multiplies their ability to reach the right audience at the right place and right time, across every digital channel, on any device.”