Epiphany Selects Amobee for Ad Tech Collaboration
Partnership leads the way for transparency in display advertising
July 26, 2018
LONDON, UK (July 26, 2018)
Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace. The collaboration will enhance Epiphany’s media offering to clients through a transparent audience buying model across programmatic display and social.
The partnership enables Epiphany clients to access the Amobee Marketing Platform—including the Amobee demand-side platform (DSP), data management platform (DMP), and Brand Intelligence insights tool—to provide independent end-to-end audience insights and advanced analytics for media planning and buying at scale. The Brand Intelligence tool will further enhance Epiphany’s audience-first approach by providing an added layer of data-driven and actionable insights, fueled by audience digital consumption and engagements in real-time.
Epiphany will also provide clients with access to a transparent buying model through Amobee, which has a comprehensive brand safety offering, ensuring marketers have access to a safe, transparent buying ecosystem with pricing visibility and the highest quality inventory to more effectively reach targeted consumers.
“We are excited to partner with Amobee and look forward to providing best-in-class media planning and buying through Amobee’s advanced technology. We have always been passionate about working with clients and partners in pursuit of shared goals, and it is exciting to take this focus to a new level through the adoption of the transparency buying model,” says Emma Ashby, Head of Programmatic Display & Paid Social at Epiphany. “We’re proud to provide our clients with complete visibility and control over their media budget, enhancing the ability to maximise efficiency and effectiveness across programmatic display and social.”
“Amobee is committed to promoting transparency and believe it provides a foundation for programmatic and social to flourish,” says Kate Barry, Vice President of Client Services for Amobee EMEA. “We’re very excited to partner with Epiphany; their values on transparency will give them a clear advantage in the rapidly changing marketing space.”
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
Epiphany was founded as a search specialist in 2005. Over the years, it has helped to set a benchmark for search excellence in the UK, specialising in SEO, PPC, Display, CRO, Content and Web Development. It has supported a broad range of clients to help them benefit from new technologies in consumer search, expand into international markets, and to outcompete their peers online. Epiphany is a Jaywing agency. Together the business draws on a shared heritage of innovation, creativity, measurement and data-led communications. It’s full of creative, talented individuals who connect powerful ideas, rich data and new technologies to engage with brands and their audiences. For more information: epiphany.co.uk/
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“At Amobee, we are constantly seeking ways to maximize the results of client campaigns through enhanced decision making capabilities within the platform,” said Maxwell Knight, Amobee’s Vice President of Analytics Services. “By leveraging the power of outside data and custom audience segments, we provide brands and agencies a highly customized solution that multiplies their ability to reach the right audience at the right place and right time, across every digital channel, on any device.”