Nielsen announced plans to launch a dataset that combines demographic data from its People Meter panel with data from Gracenote’s ACR technology, which covers more than four million LG SmartTV households. The new metric is launching on an exclusive basis through the Amobee demand-side platform (DSP). Read more on MediaPost.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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