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Nielsen Launches Metric Combining Panel and ACR Data

MediaPost

December 13, 2019

Nielsen announced plans to launch a dataset that combines demographic data from its People Meter panel with data from Gracenote’s ACR technology, which covers more than four million LG SmartTV households. The new metric is launching on an exclusive basis through the Amobee demand-side platform (DSP). Read more on MediaPost.

 

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