Nielsen released a measurement solution that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million U.S. households with LG smart TVs. Amobee will be the first demand-side platform (DSP) to bring the offering to market. Read more on AdExchanger.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
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February 20, 2019
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which can be harnessed to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. Amobee is among the first platforms to integrate Nielsen’s Enterprise Audience API. The API effectively measures the delivery of strategic audiences on TV, allowing users to create optimized media buys.