“The pandemic accelerated the use of granular data sets to go past broad age and gender demographics to actual audiences with much more important, precise data,” Tim Spengler, GM of Advanced TV Solutions at Amobee describes to Rick Howe on the latest episode of “Friday Fireside.” Watch the full interview on Interactive TV Today.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
August 15, 2019
Amobee Launches Data Market for Connected TV
Amobee launches a data marketplace for connected TV that solves the challenge many advertisers face when optimizing campaigns for Advanced TV.