Redwood City, Calif — May 17, 2016 — Amobee, the independent ad tech company, today named seasoned industry executive James Fellows its senior vice president of product. He joins Amobee from Appia, where he built out a mobile app and advertising ecosystem as chief product officer through the company’s 2015 acquisition by Digital Turbine. Fellows has more than 15 years of product leadership experience, including significant roles at Millennial Media, AOL and Advertising.com.
As svp of product, Fellows will lead all product development across Amobee’s integrated DSP, DMP and analytics platform and will build out new technologies to meet the evolving needs of worldwide marketers.
The appointment comes amid a recent period of growth, refocusing and strong new additions to Amobee’s leadership team.
“Our growth is in mobile, video and ‘data-first’ strategies because that’s what our major brand and agency customers want,” said Bruce Falck, CEO, Amobee. “Jamie’s experience building cross-device systems and managing large teams makes him ideal to lead this product vision at Amobee.”
“Marketers are looking for partners that bring leadership in using data and insights to engage audiences along the entire customer journey,” said James Fellows, svp of product, Amobee. “Amobee is the only independent platform that brings together planning, activation and insights and I can’t wait to help lead an incredible team to build on this further.”
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.
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