Amobee is a global marketing technology company serving the world’s leading agencies and brands, including Airbnb, Dell EMC and Lexus. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Our unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.
Amobee’s leadership in marketing technology innovation has been widely recognized, winning the Internet Marketing Association Impact16 Award for Best Predictive Analytics & Measurement Technology, iMedia’s ASPY Award for Best Industry Innovation, and Mobile Marketing Campaign of the Year in partnership with Lexus and Team One at the OMMA Awards.
The company is committed to creating a vibrant people-driven culture. In 2016, Amobee was named one of FortuneMagazine’s Top 10 Places to Work in Marketing & Advertising and FortuneMagazine’s 100 Best Medium-Size Workplaces, as well as being recognized as a Best Places to Work Los Angeles, San Diego, New York, Australia and London.
On February 22, 2017, Amobee announced an agreement to acquire Turn, a leading global technology platform for marketers and agencies. The acquisition will make Amobee one the largest independent buy-side marketing technology providers in the world, with advanced data analytics capabilities, enabling brands to better understand and reach their customers, and enhance the way they engage them, on a global scale.
To learn more on the announcement, view the press release here, and a letter from Amobee CEO Kim Perell here.
Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world. The Singtel Group has presence in Asia, Australia and Africa and reaches over 640 million mobile customers in 22 countries. Amobee operates across North America, Europe, Middle East, Asia and Australia.
Kim Perell, CEO & President
Kim Perell is CEO & President of Amobee. Kim Perell is a seasoned entrepreneur and executive with over 15 years of experience serving as a CEO and President in the internet technology sector, building high-performing teams, overseeing complex mergers, acquisitions and integrations, and scaling global operations.
Before joining Amobee, Kim was the CEO of Adconion Direct, a global digital marketing company, which was acquired by Amobee in 2014. Kim was appointed President post-acquisition. Prior to Adconion Direct, Kim was the founder and CEO of Frontline Direct, a digital marketing company which she self-funded and grew to more than $100 million in annual revenue. Frontline Direct was acquired in 2008 by Adconion Media Group and Kim became CEO of the combined entities. Prior to founding Frontline Direct, Kim was responsible for internet marketing and sales at Xdrive Technologies (acquired by AOL).
Kim’s achievements as an executive and entrepreneur have been widely recognized. Kim is a 2013 Ernst & Young Entrepreneur of the Year Award recipient, named one of Business Insider’s Most Powerful Women in Mobile Advertising in 2015, and was named 2015 and 2016 Female Executive of the Year by the American Business Awards. She has been profiled by The New York Times, CNNMoney, and Forbes.
Kim holds a Bachelor of Science in Business Administration, magna cum laude, from Pepperdine University.
Craig Foster, CFO
Craig Foster is the CFO of Amobee and oversees all financial and legal operations. He brings more than 15 years of financial and executive experience in finance and investment banking, specializing in software and internet technology.
Before joining Amobee, Craig was the Chief Financial Officer of Ubiquiti Networks, Inc. (NASDAQ: UBNT) where he also served as a Board Member. During his tenure, the company more than tripled its public market value. Prior to Ubiquiti he was an Investment Banker and a leader in the Technology Banking groups at Credit Suisse, UBS and RBC. In this capacity, he advised technology companies from around the world on mergers, acquisitions, IPOs, and other equity and debt financings. Prior to his banking career he was an early employee at Loudcloud which was ultimately sold to HP. He has also held positions at PWC and Deloitte Consulting.
Craig holds an M.B.A. in Finance from the Wharton School of Business and a B.A. in Economics from the University of California, San Diego.