Amobee is a global marketing technology company serving the world’s leading agencies and brands, including Airbnb, Dell EMC and Lexus. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Our unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.
Amobee’s leadership in marketing technology innovation has been widely recognized, winning the Internet Marketing Association Impact16 Award for Best Predictive Analytics & Measurement Technology, iMedia’s ASPY Award for Best Industry Innovation, and Mobile Marketing Campaign of the Year in partnership with Lexus and Team One at the OMMA Awards.
The company is committed to creating a vibrant people-driven culture. In 2016, Amobee was named one of FortuneMagazine’s Top 10 Places to Work in Marketing & Advertising and FortuneMagazine’s 100 Best Medium-Size Workplaces, as well as being recognized as a Best Places to Work Los Angeles, San Diego, New York, Australia and London.
On February 22, 2017, Amobee announced an agreement to acquire Turn, a leading global technology platform for marketers and agencies. The acquisition will make Amobee one the largest independent buy-side marketing technology providers in the world, with advanced data analytics capabilities, enabling brands to better understand and reach their customers, and enhance the way they engage them, on a global scale.
To learn more on the announcement, view the press release here, and a letter from Amobee CEO Kim Perell here.
Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world. The Singtel Group has presence in Asia, Australia and Africa and reaches over 640 million mobile customers in 22 countries. Amobee operates across North America, Europe, Middle East, Asia and Australia.
Kim Perell, CEO
Kim Perell is CEO & President of Amobee. Perell is a seasoned entrepreneur and executive with over 15 years of experience serving as a CEO and President in the internet technology sector, building high-performing teams, overseeing complex mergers, acquisitions and integrations, and scaling global operations.
Before joining Amobee, Kim was the CEO of Adconion Direct, a global digital marketing company, which was acquired by Amobee in 2014. Kim was appointed President post-acquisition. Prior to Adconion Direct, Kim was the founder and CEO of Frontline Direct, a digital marketing company which she self-funded and grew to more than $100 million in annual revenue. Frontline Direct was acquired in 2008 by Adconion Media Group and Kim became CEO of the combined entities. Prior to founding Frontline Direct, Kim was responsible for internet marketing and sales at Xdrive Technologies (acquired by AOL).
Kim’s achievements as an executive and entrepreneur have been widely recognized. Kim is a 2013 Ernst & Young Entrepreneur of the Year Award recipient, named one of Business Insider’s Most Powerful Women in Mobile Advertising in 2015, and was named 2015 and 2016 Female Executive of the Year by the American Business Awards. She has been profiled by The New York Times, CNNMoney, and Forbes.
Kim holds a Bachelor of Science in Business Administration, magna cum laude, from Pepperdine University.
Mark Liao, CFO
Mark Liao is Chief Financial Officer of Amobee. Prior to joining, Mark Liao was the COO and CFO at iSocket, an advertising technology business focused on the automation of buying and selling of fixed price guaranteed reserved inventory. During his time there, the company more than doubled in size and opened new offices in New York and San Francisco.
Mark began working in the advertising technology and marketing services industry 15 years ago, leading Strategic and Financial Planning with Overture Services (originally Goto.com). Mark helped the company grow from a $25 million annual gross revenue business in 1999 to a $1 billion dollar run rate business in four years. Following Overture’s 2003 acquisition by Yahoo!, Mark led Finance and Business Operations teams in Display advertising, Search advertising, Media properties, and Commerce/monthly fees businesses across North and South America. Mark held several senior positions at Yahoo! Including Vice President of Business Operations for the Yahoo! Americas business and Vice President of Operations Finance for the Yahoo! Americas business.
Mark Liao holds a BA in Business Economics from UC Santa Barbara, and a MBA from the Anderson School at UCLA.
Bruce Wiseman, COO
Bruce Wiseman is COO of Amobee, a seasoned industry executive with over 25 years of strategic, operational and financial experience working with large publicly traded companies and leading technology start-ups. Bruce is responsible for scaling Amobee’s operations worldwide to serve marketers and agencies with the most innovative technology and digital marketing solutions globally.
Prior to joining Amobee, Bruce served as COO of Adconion Media Group, overseeing all global operations, business development and strategy. Bruce also served as EVP and CFO of Fox Audience Network (FAN), leading finance and operations for one of the largest online display networks, and was previously VP of Finance at Yahoo, leading finance and operations analysis groups of the company’s Search Marketing (YSM) business unit. Prior to Yahoo, Bruce held a variety of senior financial and operational roles at Disney businesses, including The Disney Store, Disneystores.com and Disney Catalogue.
Bruce holds a degree in Business Administration from University of Nebraska-Lincoln.