ActivateExecute across all screens
The high impact mobile and video campaign we executed with Amobee was designed to create an immersive experience highlighting the standout design and VIP features of the Kia Forte in a way that resonated with our dynamic on-the-move target audience.
– Kimberley Gardiner, Director, Marketing Communications, Kia Motors America
Buy TV, reserved and bidded
Execute against audiences at scale without the guesswork of upfronts versus auction buying. Unify data, media and devices within Amobee’s yield management tools.
Monitor social campaigns and take action
Unify your social activity, quickly optimize results, and drive stellar performance with Amobee Social. As a complement to native social advertising tools, Amobee Social helps cross-channel advertisers aggregate data across Facebook, Instagram, Pinterest, Twitter and Snapchat for a single source of truth for social media activity.
Drive programmatic performance at scale
Deliver high-quality impressions with absolute transparency. Meet your campaign and budget goals within brand-safe environments across the open exchange and private marketplaces.
What's Inside
TV Audience Extension
Reach unexposed linear TV audiences with digital video through the deterministic mapping of Nielsen’s TV Fusion panel against your brand’s broadcast schedule. Then, orchestrate brand messaging across all screens for unexposed users along with 1st- and 3rd-party data sets.
Use Cases:
- — Nielsen Measurement
- — Audience Extension
- — Incrementality
Social Campaign Management
Save time and ensure pacing and budget goals are met using our flexible campaign set-up framework and media automation tools.
Use Cases:
- — Auto optimization algorithms
- — Goals and groups
- — Custom cross-channel reporting
Portfolio Management
Allocation tools maximize audience value and media profit across a portfolio of brands in real time.
Use Cases:
- — Inventory Efficiency
- — Incrementality
- — Budget Allocation
Programmatic Guaranteed
The scale of programmatic combined with the transparency and brand safety standards your brand requires. Get certainty with a guaranteed 99% response rate on top-tier inventory, and controlled exposure with exclusive media measurement. Max out on efficiency with flexible buying models to accommodate every type of buy.
Use Cases:
- — Media Efficiency
- — Portfolio Management
- — Data Onboarding
Omnichannel Frequency Cap
Get the formula for omnichannel success and implement it immediately. Interaction data tells you the optimal exposure for your brand across digital and social, then allows you to frequency cap simultaneously across both. Automate your exposure across all media tactics for highest performance.
Use Cases:
- — People-Based Marketing
- — Dynamic Audience Management
- — Unduplicated Reach
Differentiators
Guaranteed programmatic media and audiences
Execute reserved and unreserved deals together. Gain full transparency into publishers, rates, fees and performance.
Custom, agile contextual targeting
Align with trending content pertaining to a brand in real-time to reach audiences in the right mindset. Access a proprietary insights-to-activation tool to identify targeting and messaging opportunities based on content engagement.
Dynamic personalization and design
Select a variety of factors to facilitate dynamic messaging. The customization offers a precise targeting strategy to reach the qualified audience with the right message more effectively.
Creative engagement segmentation
Capture engagement events within rich media functionalities in order to segment, target and optimize towards user profiles that engage with various dynamic creative functionalities.
Fraud protection
Ensure brand safety and transparency via direct integration with all major 3rd party solutions. Eliminate fraudulent inventory and block off-brand content. Complete certification of GDPR compliance to protect your brand and your customers.
Start spending smarter.
