VP, Political & Strategic Partnerships

Data-enriched advertising expert; with vast knowledge of brand strategies, ecosystem players as well as an in-depth mastery of converged video (TV & digital) execution and incremental reach / incremental return on ad-spend optimization. Deeply experienced and integrated into rapidly growing political, government & advocacy advertising world.

Recent articles by Harman Sodhi
Forward Thinking

A Political Advertisers Guide to Adding Digital Tactics to Your TV Mix

While TV-style persuasion advertising is still the biggest investment for today’s political advertisers, the media landscape continues to fragment across devices.

November 19, 2020

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