Kevin Haley is Amobee’s Senior Vice President of Product Strategy. Kevin is responsible for the long-term product strategies that will continue Amobee’s leadership in data-enabled advertising. Kevin and his team are responsible for the global, long-term roadmap as well as leading key strategic initiatives that drive revolution over evolution. Before joining Amobee, Kevin was the Chief Scientist and Product Officer at Videology Group where he oversaw the design and creation of leading data-enabled cross channel video and TV planning and trading software and services. Prior, Kevin was the Vice president of Branding Solutions at Advertising.com where he created the online advertising industry’s first large-scale exposure-based 1:1 marketing platform that combined demographic and behavioral data into a single media planning and marketplace solution. Kevin has also held positions at Tessco Technologies and Procter & Gamble. Kevin has over 20 years of experience working with data and optimization solutions in the ad tech industry.
Amobee’s Kevin Haley emphasizes the importance of ROAS measurement as we prepare for a cookieless future. Read on to see how this measurement can significantly improve the effectiveness of advertising, resulting in greater ROI and yield for marketers.