Corporate Blog

Philip Smolin

Philip Smolin, Chief Strategy Officer

Gartner Digital Marketing Conference Recap: How To Create A Successful Data Strategy

For years, Gartner Digital Marketing Conference has been the place to be for marketers that want to gain strategy to drive real business results. This year’s conference was no exception, featuring a theme of “Think Big. Execute Smart. Deliver Growth” with practical information for marketers on how to go beyond merely knowing the customer by using data, insights and technology.

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What You Don’t Know About Data Quality Can Hurt You

While media is of course critically important, this singular focus overlooks the other quality-sensitive ingredient of most programmatic ad campaigns: audience data

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Here’s How the Industry Can Improve Ad Impression Quality

Philip Smolin shares his view on the steps that the advertising industry needs to take to tackle the various issues related to impression quality.

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