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Employee Spotlight: Candyse Frazier, Vice President of Business Operations

by Lidia Ruelas, March 30, 2021

Meet Candyse Frazier, Vice President of Business Operations, with more than a decade experience in the advertising technology industry. A proud San Diego State University Aztec alumnae, Candyse enjoys trying new restaurants and food trucks (Mexican food and fried dough are her go-to), and learning how to play piano and produce music! Get to know Candyse, her role and responsibilities at Amobee, and her advice to future leaders in today’s Employee Spotlight.

Big picture, why did you join Amobee?

I had just finished studying and working abroad in Germany for nearly 2 years, where I worked at a German software company after studying Marketing and International Business. When I returned back to the states, it was really important to me to find a role that would leverage my time and experience learning German and Marketing. At the time, Amobee (formerly Adconion) was headquartered in Germany and Santa Monica. In fact, one of our German executives was in town during my interview and I had to do half of my interview in German! Though we were years away from becoming the Amobee we know today, my time at Adconion really helped me grow my experience and skills. Over the years, I took on a number of roles, each with increasing scope and responsibility, which helped me grow and evolve in my career alongside Adconion, which became Adconion Direct and later Amobee. 

Tell us, what’s your day-to-day like?

Every day is different, which also happens to be one of the things I love most about my job. As the VP of Business Operations I work with various stakeholders in the business on everything from identifying problems, to partnering and collaborating with business partners to finding and implementing solutions. Additionally, I lead our Real Estate & Facilities team and our internal communications department, which owns our town hall meetings, executive collaborations, company-wide events and announcements. 

What do you like most about work?

The people! I was fortunate enough to build up my team with really amazing people over the last year and I’m extremely grateful to have found such a talented, funny, caring and empathetic group of people to partner with on all of these amazing projects! In addition, Amobee has always allowed me to create my own path. In the last few years, I really wanted to challenge myself to take on a larger role that would have a significant impact on the company. In doing so, I created the ‘Operational Excellence’ team that led a number of key initiatives, resulting in both major process improvements and GP savings in the millions. Over time, this team has now evolved into the Business Operations team we have today, with a wider remit and larger global footprint.

What has been your most memorable achievement since working here? 

At Amobee, we have an amazing Talent & Acquisition team that brings in over 200 employees a year. When I looked at the systems and processes that they were using I knew my team was up to the job of partnering with TA to create processes that would better support the organization’s interviewing and hiring. At Amobee, we’re big believers that the people make the company, so bringing in great people into Amobee was a top priority across both Operations and HR. Despite this being a very intense project, including new processes, documentation, training and an entirely new system for our TA team, the result is we now have a standardized global process, more efficiency and a wealth of analytics! I’m really proud of the work we did that ultimately created a global solution to find and onboard the great people I work with today.

Amobee values employee development. How do you keep growing and learning in what you do?

One of the best things about my role is getting to work on a number of engagements with different leaders across all teams and departments. Some quarters, I’m working with Business Development, other quarters I’m working with HR and some quarters I’m working with Finance and Legal. I’m a big believer that, “innovation happens at intersections” so being exposed to so many different teams has been immensely valuable. Additionally, I participate in a number of Women’s Leadership professional groups outside of Amobee and I always take advantage of the courses being offered by our internal Learning and Development team.

What are your favorite things to do outside of work? 

Unfortunately, my parents never forced me to take music lessons as a kid, which has really put a dent in my plans to be the 4th member of Destiny’s Child. So now I’m living my childhood fantasy with weekly piano lessons, which I’ve picked up over the past year, in addition to honing my music production skills. I also really love anything food related. Occasionally, I pretend to cook, but I mostly really love trying new restaurants and food trucks. Anything with fried dough is my love language. 

I recently joined the Peloton community for my at-home workouts and it’s been a great investment so far. I get to talk to colleagues about my workouts and routines through our Amobee Peloton Slack channel!

What is the best advice you have ever received? 

Always invest in yourself!” Whether it’s lessons, continued education, coaching, therapy, etc. Whatever resources you can use to invest in your personal happiness or to help you reach your goals, use them. It’s important to nurture and take care of yourself. 

What advice do you have for the next generation of learners and leaders?

In honor of Women’s History Month, this advice goes out to all the young women entering the workforce: Don’t be afraid to ask — and occasionally, fight — for the pay and opportunities you deserve. Don’t feel like you have to ‘tough it out’. Be clear about what you need to be successful in your role and ensure you communicate those needs early and often. Growth and development should always be a collaboration between you and leadership, so be prepared to do your part, but also hold your leaders accountable to do theirs! 

Any final remarks you’d like to share?

Over the past year, we’ve seen how much the world has changed and how things are starting to shift. It sounds cliche, but it’s very true, “be the change you want to see in the world”. Whether you’re an entry level employee or a senior executive, if you identify a way in which you, your team or your company can do better, say something. We won’t get the progress we’re hoping for if we don’t see the change starting with us as individuals and raise our hand. 


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