Link offline sales to Digital Marketing
Often front-end media metrics are not enough to get to the heart of campaign effectiveness. Advertisers are increasingly turning to solutions that tie online performance to offline actions; most notably, sales.
Through data partnerships with the likes of ODC, IRI, and Cuebiq, Amobee is able to link digital marketing efforts to offline actions such as sales and foot traffic through advanced outcomes-based reporting. IFO is well suited for any advertiser who wants to optimize toward real-world outcomes during the course of a campaign’s flight.
Transform your online performance with IFO.
For more information, keep an eye on your email and schedule time with our team or contact us today.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
An automated advertising platform with data expertise to grow your business.
Complement traditional TV with CTV
With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
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