Orchestrate TV and digital campaigns
So, you have a TV campaign, a digital campaign and a social campaign all running separately. This siloed approach to media buying can cause several wasteful results to happen, such as overloading a certain audience with messaging, or missing a certain audience altogether.
With Amobee’s TV Amplifier, you can leverage your linear TV data to create custom audiences, and add incremental reach to your digital and social channels. This allows you to extend your TV plan by reaching people who have not been exposed to your TV ad, retarget users who were already exposed to your TV ad, or reach people who were exposed to a competitor’s ad.
This video only gives you a glimpse into how you can take advantage of the TV Amplifier solution to bring your campaigns to the next level. For more information, keep an eye on your email and schedule time with our team or contact us today.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
An automated advertising platform with data expertise to grow your business.
Complement traditional TV with CTV
With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
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