Understand the impact of your linear TV and digital media back to business goals
Sophisticated campaigns often feature a wide array of tactics, audiences, and inventory sources. Managing all of these campaign elements can be a challenge for even the most savvy advertiser. In today’s fragmented media ecosystem, advertisers increasingly rely on advanced reporting technology to fully understand the interplay between their linear and digital investments.
4Screen empowers advertisers to do just that, by deduplicating campaign metrics (reach, frequency, and household actions) across TV, CTV, desktop, and mobile devices. This solution enables advertisers to understand the impact of their linear and digital investments against their holistic campaign objectives.
The above video is a real-world example of Amobee’s 4Screen reporting output and how it can be used to inform a higher level of cross-screen decisions and optimization. For more information, keep an eye on your email and schedule time with our team or contact us today.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
An automated advertising platform with data expertise to grow your business.
Complement traditional TV with CTV
With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
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