Engineering Blog

Amobee to present DMP Tutorial at prestigious 2018 Web Conference

Amobee’s “Data Management Platforms for Digital Advertising” tutorial has been selected by the The Web Conference, formerly WWW Conference, for a tutorial track at the 2018 conference. The tutorial was developed by Dr. Hazem Elmeleegy, the software architect of Amobee’s Data Management Platform, and Santanu Kolay, Amobee’s SVP of Engineering. During the half-day allotted for this tutorial, Elmeleegy and Kolay will delve into the role that data plays in the digital advertising landscape and offer a detailed explanation of the challenges associated with building a data management platform.

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Shining Light into the Black Box

Amobee’s platform solutions are specifically designed to efficiently solve problems identical to this. We know that the digital marketing industry is constantly evolving, and that’s why our platforms do the same. Our RTB platform contains a highly complex distributed system consisting of a comprehensive targeting pipeline, sophisticated bidding algorithms, and a real-time budget control mechanism.

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Working at Amobee as a New Graduate

Technical Solutions Engineer Yu Jia shares his experience at Amobee.

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Meet Amobee's New CTO

Amobee's Chief Technology Officer talks about why he's joining the Amobee team.

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How Significant Is Statistical Significance?

Many marketers look at a test result and ask, “Are the results statistically significant?” Analytics Lead Michael Lin explains what “statistical significance” actually means in the world of statistics.

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