Engineering Blog

AI in Action: How Amobee Technology Helps Connect the Dots of Consumer Sentiment

Marketing has undergone a great deal of change over the past decade. As the de facto leaders of the digital transformation, marketers strive to stay one step ahead of the ever-evolving consumer at all times. Although technology has grown in leaps and bounds over the past ten years, the primary purpose of the marketer has remained the same: to drive revenue—and prove it.

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Women in Tech: Harshini Ramnath Krishnan, Technical Solutions Engineering Manager

Do you have a clear vision of the goals you hope to achieve during your career? Have you mapped the journey required to achieve these goals? Who are the people that will mentor you on your path...

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Amobee Sponsors VerveCon 2018 Tech Conference, Supporting the Advancement of Women in Technology & Engineering

To support empowering women in technology and engineering, Amobee is proud to sponsor the inaugural VerveCon 2018 Tech Conference in Santa Clara on February 9 th . VerveCon is a convention for...

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Amobee to present DMP Tutorial at prestigious 2018 Web Conference

Amobee’s “Data Management Platforms for Digital Advertising” tutorial has been selected by the The Web Conference, formerly WWW Conference, for a tutorial track at the 2018 conference. The tutorial was developed by Dr. Hazem Elmeleegy, the software architect of Amobee’s Data Management Platform, and Santanu Kolay, Amobee’s SVP of Engineering. During the half-day allotted for this tutorial, Elmeleegy and Kolay will delve into the role that data plays in the digital advertising landscape and offer a detailed explanation of the challenges associated with building a data management platform.

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Shining Light into the Black Box

Amobee’s platform solutions are specifically designed to efficiently solve problems identical to this. We know that the digital marketing industry is constantly evolving, and that’s why our platforms do the same. Our RTB platform contains a highly complex distributed system consisting of a comprehensive targeting pipeline, sophisticated bidding algorithms, and a real-time budget control mechanism.

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