Samba Natarajan

Chief Executive Officer

Samba Natarajan serves as CEO of Amobee and is the CEO of Singtel Group Digital Life, overseeing the Group’s digital portfolio, including Amobee, HOOQ, DataSpark and Innov8. Samba has more than 25 years of corporate and consulting experience across a wide range of senior roles in the areas of strategy, business development and finance.

Samba was named Amobee CEO in January 2020 and has worked closely with the Amobee executive team since 2014, helping drive global strategy and overseeing Amobee’s acquisitions of Turn and Videology. He joined Singtel in May 2014 as Managing Director of Digital Enterprise, leading a team focused on identifying and executing on growth opportunities from emerging technology trends. Prior to joining Singtel, Samba worked for Citibank and McKinsey & Company as the Leader of Southeast Asia Technology, Media & Telecommunications practice.

Samba serves on the Board of Directors of Globe Telecom in the Philippines and Trustwave, a United States-based cybersecurity company. He is also a member of the Board of the Singapore American School.

Samba holds a Bachelor of Engineering degree in Electrical Engineering with distinction from the Birla Institute of Technology and Science in Pilani, India; a Post Graduate Diploma in Management from the Indian Institute of Management in Ahmedabad, India, and an MBA from the Wharton School, University of Pennsylvania, USA where he was a Ford Fellow and a Palmer Scholar.

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