Amobee Adds Innovid to Further Grow Their Cross-Platform Measurement and Attribution Tools for Advertisers in Australia
The collaboration gives advertisers an unprecedented unified view of the total TV universe and deeper insights into audience reach across linear and streaming content
April 17, 2022
SYDNEY, Australia, 12 April 2022 – Amobee, a global leader in advertising technology that unifies audiences to optimise results has added Innovid (NYSE: CTV), a leading independent CTV advertising delivery and measurement platform, to its offering of cross-platform measurement and attribution tools. The goal of this collaboration is to drive independent, data-driven insights for advertisers to effectively reach and engage with relevant audiences with relevant messages across TV inventory at scale.
Through converged TV measurement, Innovid, who recently acquired global converged TV measurement provider TVSquared, creates unique opportunities for advertisers to maximize reach, identify the right audiences and drive business growth. Now available to Amobee clients across Australia, the always-on TVSquared by Innovid platform generates reach and frequency, incremental reach and performance insights to effectively measure TV across all platforms.
“We are heavily investing in partnerships that give advertisers more flexibility and control so they can achieve their business goals across the total TV landscape – whatever that may look like,” says Adam Hunt, Director, BD and Partnerships at Amobee. “We’ve added Innovid to our mix of partners to offer our clients access to their world-class automated platform for the deepest insights into converged TV campaigns. Together with our partners, we are shaping a modern TV ecosystem centred around independence, interoperability and collaboration.”
Through its work with Amobee, the TVSquared by Innovid platform has measured converged TV campaigns for Australian advertisers across key categories such as retail, food delivery and travel.
“Amobee shares our vision of a global data-driven TV advertising powered by collaboration, independence and automation,” says Praful Desai, Australia Business Development Director, TVSquared by Innovid. “This partnership is giving advertisers the solution they need to achieve a unified view of audiences for TV everywhere, along with the depth of insights to inform cross-platform TV advertising.”
Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes that are focused on the customer experience. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world.
Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimise outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimise their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Innovid powers connected TV (NYSE: CTV) advertising streaming, personalization and accredited measurement for the world’s largest brands. Through a global infrastructure that enables cross-platform measurement, personalization and real-time decisioning, and scaled ad serving, Innovid offers its clients and partners streamlined solutions that optimise the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation and converged TV measurement, powered by proprietary technology and exclusive partnerships designed to fuel the future of TV advertising.
Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit Innovid.com or follow us on LinkedIn or Twitter.