Amobee and Dentsu Inc. Announce Strategic Collaboration for Proprietary Brand Intelligence

January 22, 2019

TOKYO and REDWOOD CITY, Calif. (January 22, 2019)

Amobee, a leading global digital advertising technology company serving brands and agencies, today announced a partnership with Dentsu Inc., to co-develop and provide insight-driven brand analytics and advertising solutions to Dentsu Inc. clients across Japan through its Brand Intelligence solution; the solution is available in market immediately.

Established in 1901 and based in Tokyo, Dentsu Inc.—one of the largest advertising agencies in the world—will equip its clients with deep consumer insights, driven by Amobee’s proprietary Brand Intelligence solution. A next-generation advertising tool, Amobee’s patented Brand Intelligence technology evaluates data from a variety of sources to provide a comprehensive understanding of consumer behavior, sentiment fluctuations, and the impact of external events on online activity. The solution utilizes browsing behavior of the “silent majority,” allowing it to provide depth and precision not attainable by common social listening and survey tools. Advertisers leverage Amobee Brand Intelligence data and insights to plan and activate cross-channel, programmatic media campaigns to ensure they are effectively reaching consumers in a competitive digital environment.

“With valuable audience and campaign learnings, Amobee’s Brand Intelligence platform allows our clients to initiate planning with in-depth, actionable insights to drive smarter marketing decisions,” says Hiroyuki Maruyama, Senior Communication Planning Director at Dentsu Inc. “We’re excited this partnership will bring a unique solution to global and regional brands to better reach and interact with consumers in a more meaningful way.”

“Amobee is thrilled to partner with Dentsu Inc., a respected advertising agency, to bring this cutting-edge solution to its clients,” says Masatsune Shironishi, Country Manager of Japan for Amobee. “With valuable audience insights, this collaboration will allow brands to engage with the right consumer at the right time and, more importantly, enrich the brand experiences of consumers.”

In addition to its technology platform, Amobee provides advertisers in Japan with a combination of robust data science insights, business analytics, and brand consulting capabilities. Building on its proprietary technology and global business network, Amobee is able to bring premium global advertising expertise to Japanese brands.

One of the world’s largest independent advertising platforms, Amobee unifies key programmatic channels—including all major social media platforms, formats, and devices—to provide both managed- and self-service clients with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. The acquisition of Videology’s technology platform, intellectual property, and other assets—including upfront reservation capabilities and unique broadcaster relationships—further boosts Amobee’s omnichannel platform, helping advertisers meet growing consumer demand for premium video and advanced TV content.

The insights provided by Amobee’s comprehensive advertising technology platform empower advertisers to take control of their message across the entire consumer journey. Simplifying the delivery of advertising across all channels and screens—including video, display, mobile, and social—the platform includes the Amobee demand-side platform (DSP), Amobee data management platform (DMP), Brand Intelligence, and DataMine analytics, which converts raw data into artificial intelligence-powered custom audience and campaign insights, allowing advertisers to make more informed decisions.

Amobee’s exclusive ABC Insights (Audience – Brand – Campaign) allows marketers to exceed mere data-driven efficiency, by driving full-funnel effectiveness. Within this framework, the Brand Intelligence platform provides strategic branding and activation insights, based on Audience engagement with brands outside their owned media.

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

About the Dentsu Group

Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 117 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its ten global network brands—Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands. The Dentsu Group has a strong presence in over 145 countries and regions across five continents, and employs more than 60,000 dedicated professionals. Dentsu Aegis Network Ltd., its international business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.